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confusion - use landing page or not for adult offers? (5)


12-23-2015 09:38 PM #1 marketingidealab (Member)
confusion - use landing page or not for adult offers?

I am sure its been discussed before but I can't find any information. Should I use landing pages for some of the adult offers with survey and questions? to me it looks like the work is done for me and I need to drive traffic there thats it??

here is an example, using a landing page is recommended for something like this or direct link?
http://www.milfshookup.com/?ainfo=Mz...=200&xcc=3650_


12-23-2015 11:28 PM #2 revolution (Member)

I would recommend using prelanders..!
Hit me up if your looking for some exclusives CPL Dating .. Killin it in English Speaking GEO's
-Revolution


12-24-2015 12:27 AM #3 thebrent (Member)

Yes, for adult dating offers you'll need a landing page.

Side note: as a network, nothing says professional like an emoticon with sunglasses


12-24-2015 08:18 AM #4 affiliaxeilana (Member)

Hi


first of all depending on the promotional method you are going to use, you might need to use a LP to promote adult offers anyway


Moreover, I would say that an effective LP which contains engaging pre-sell content might positivilly impact your conversion rates. While aiming to keep the overall traffic getting to the final offer page, using a LP can filter away those who were definitely uninterested.
Think about it this way: you want the users which arrive to the actual sales page, to be so ready and motivated to get the product/service you promote! And there are many offers, like new/small brands ... for which you can arise the interest of you rtraffic using a powerful LP.


In my opinion it is worth a split test running with and without LP.

Cheers,
ilana


12-24-2015 11:15 AM #5 matuloo (Legendary Moderator)

Generally speaking, LPs are always recomended to use when running adult traffic and dating offers. An LP gives you one more shot at converting the surfer and a possibility to filter the traffic some more. For example, if you want to split the traffic between two offers based on the age of surfer, this is the place where you can do it. You can also engage the surfer some more, showing him one more photo of the hot babe that got him to click the banner in the first place etc ...

It also depends a lot on the offer lander, there are some very dull ones that really dont do a good job at converting.

The lander you linked already has some questions and it looks like a pretty good LP actually, but it starts to ask for personal data pretty soon and that might turn some surfers away, you need to heat them up a bit more. And thats what you can do with your LP.

I have seen some very good offer landers, but even in those cases, I could reach better ROI with my own LP.

As always tho, you need to test this to see how well it works with your own promotional methods.


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