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Question for a friend: How to promote party clothes? (3)


12-23-2015 12:48 PM #1 Chunk (Member)
Question for a friend: How to promote party clothes?

Hi boys and girls,

Anything is possible with affiliate marketing right?

A girlfriend of mine makes party clothes and wants to sell them the internet:





It is a very specific nice. No experience with this, so any advice is welcome, thanks.

What would be the best way to do this?
- Facebook?
- Ebay?
- Shopify? (is it possible to use any type of prelander before this or create one in Shopify itself?)

Anybody had success with this?

Thanks a million.


12-24-2015 07:19 AM #2 Chunk (Member)

bump


12-24-2015 09:42 AM #3 caurmen (Administrator)

Ah, the all powerful AM skillset! Yep, there's a good chance you can help a lot - I use my AM skills for consulting on out of the way products quite a bit.

Does she have a FB page for her clothes already? If so I'd start with boosted posts there. Posts to friends of people who liked the page, too - and if she has a buyers list, try a lookalike audience.

The product's very visual, so should do well with an interested audience on FB and Instagram.

I wouldn't neglect non paid traffic on this one either. Lots of posting to social sites - reddit, Instagram, maybe Pinterest - and try some old fashioned PR too. Contact some journos and bloggers and go from there.

Oh, and get her to build a list.

Finally, remember that you're going to have to budget more for testing than usual because it's not a well explored niche. You'll probably need to throw quite a bit of shit at the wall to see what sticks.

Good luck and let us know how you get on!


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