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How To Track From Which Interest we got the lead ? (11)

12-22-2015 06:18 PM #1 anurag007 (Member)
How To Track From Which Interest we got the lead ?

Hey guys , is it possible to track on FB from which particular interest , we got a conversion from ? If yes , please guide me on how to do that . Thanks in advance!

12-23-2015 09:18 PM #2 pvtrvk (Member)

Yes it's possible.
You just have to install FB pixel

12-24-2015 08:19 AM #3 anurag007 (Member)

I did do that , the pixel value is just not firing , the tester says that its working , but the value is not firing !

12-24-2015 11:36 AM #4 fatcow (Member)

No it is not actually, at least not with fb internal reporting. Qwaya had this feature where you could at least see CTR by interest, but not sure they still have it.. I wouldnt care too much about it though, just let fb collect the data it needs for the oCPM to work properly and it will optimize towards the right audience over time..

12-25-2015 02:50 PM #5 pvtrvk (Member)

So your setup is wrong.
If everything is placed correctly FB Lead pixel normally tracks leads

12-25-2015 06:32 PM #6 anurag007 (Member)

Quote Originally Posted by pvtrvk View Post
So your setup is wrong.
If everything is placed correctly FB Lead pixel normally tracks leads
I think i did everything right! It shows success in the tester tool but none in the ads manager column!

12-25-2015 08:06 PM #7 zeno (Administrator)

The only way to associate conversions with specific interests is to make 1 ad per interest and do it manually.

Facebook provides no mechanism to associate them if you are targeting 50 interests with one ad. I hope they do in the future. Presently, they do not.

12-25-2015 08:40 PM #8 pvtrvk (Member)

Oh I miss-understood the whole topic.
I was thinking that you're spliting your ads by interests.
so sorry!

02-11-2016 06:56 PM #9 bekayli (Member)

Quote Originally Posted by zeno View Post
The only way to associate conversions with specific interests is to make 1 ad per interest and do it manually.

Facebook provides no mechanism to associate them if you are targeting 50 interests with one ad. I hope they do in the future. Presently, they do not.
Would it be wiser to target 1 interest per adset to see which one performs better? And then slowly compile the one's that performs better together into 1 adset?

02-11-2016 07:01 PM #10 bobliu (Member)

Quote Originally Posted by bekayli View Post
Would it be wiser to target 1 interest per adset to see which one performs better? And then slowly compile the one's that performs better together into 1 adset?
Split up the top 5/10 interests and see if there is a huge fluctuation in conversion rates, sometimes interests can be amazing for CRs, other times they have no effect. If you see a big fluctuation, cut the non performers and just leave the ads running. Would be interesting to see CR/metrics for the grouped interests ad vs single interest. Report back here with results if you go-ahead with it.

02-11-2016 10:18 PM #11 jasonaao (Member)

Quote Originally Posted by anurag007 View Post
I did do that , the pixel value is just not firing , the tester says that its working , but the value is not firing !
sometime it takes 10+ leads before it updates/starts working. How long have you been testing this?

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