Call-Only Ads on Bing? (5)
Bing says it's not possible to create call-only ads on their platform, but I see them all the time. Does anyone know how this is being done? Many thanks!
I believe it's done through the ad extension area:
http://advertise.bingads.microsoft.c.../ad-extensions
I just had a chat with them and call extension only show on certain positions (I guess the first 3) and you can't exclusively choose that. So in conclusion atm there are no pure call only ads possible with bing. I hope they are going to change that soon...
Bing is like Adwords a couple years ago. Most likely they will roll out a similar call only ad unit soon, but for now you need to use ad extensions. You can't guarantee that your extension will be shown so make sure you have a strong call to action on the landing page your using in case you get mobile visitors to the page.
Right now ad extension rarely work. I have seen just 5% share which gets received through it. I am hoping it will be working as good as Google in event of time.
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