Hi All,
I discovered some interesting stuff for those of you who are planing to focus on content marketing, but not only. So here are a few points I really consider important for you guys.
Enjoy it !!!
"1. The rise of the communication platforms — WeChat, LINE and more
Starting off with chat, these platforms have quickly grown into mega platforms for everything (including payments, transport and commerce). If most consumers' lives are spent inside these platforms, that will be the next great canvas for content marketing.
2. Content will come to life
The written word and visuals aren’t going anywhere. But static content will start to be replaced by more interactive and immersive experiences (see virtual reality below). These “living” content experiences will encourage consumers to take action and spend significant time engaging with the brand.
3. Ad blocking will be seen as an opportunity for innovation
As more consumers download ad blockers (250M and counting), the ad industry has undergone a massive correctional shift. In 2016, marketers will really begin to move their digital ad budgets towards content, native advertising, influencer marketing and more innovative opportunities that swim in the same direction as consumer preferences and behaviors, not against.
4. Virtual reality will become a reality for marketing trailblazers
Video was all the rage last year and while its popularity will remain, innovative brands will follow suit with the likes of Hyundai, The New York Times and GE, and begin to experiment with virtual (or even augmented) reality, building dedicated destinations for high-touch campaigns. "
http://mashable.com/2015/12/18/content-marketing-predictions/#E6JADeOReuqd