Question about first test campaign and hours (5)
Hey guys, first post here! Really excited to be here and to start this affiliate marketing adventure which sounds very promising.
I'm using popads right now, collecting data with a campaign that is very promising.
My question is: When you have a test campaign, the first one in which you basically buy data, what if it's converting quite well already but the daily budget is sucked very quickly in the first hours after midnight because there's so much traffic?
Should I decrease to bid to have the data collection spread during all the hours of the day to have a more precise estimate? Or do you just increase the daily budget?
Thanks in advance for your replies
Marcello
Congratulations to be in the position you are in for first campaign.
In your case if it is converting well and you're profitable then I would increase the daily budget.
Once you have more data then you can test to find the optimal bid.
If its converting good as you said, increase the budget if you can afford it. BUT, depends on what you call quite good, if you're still in significant loss, then you might want to analyze data first and make changes where necesary.
If you cannot afford it, or simply dont want to, you need to make adjustments to the campaign in an effort to reach the coverage of a full day.
You have a few options how to achieve that :
- set the campaign to spend funds evenly across the day - but Im not sure if adcash has this feature
- you can lower the bid, but chances are you will get lower quality traffic so it will affect the data
- its also very probable that there is a small amount of sources that is responsible for the bulk ad spend, look at their performance and pause them if they are poor, and go on with testing the rest
- tweak your targeting to limit your audience a bit
Good luck 
Thanks guys, useful cues to think about. The campaign is for now at -48% ROI, so should be "easy" to bring profit.
Hi Marcellom
That is a good start for a newbie. I would suggest to keep on optimizing the campaign by creating three subcampaigns
1. Main campaign where you run all sources at your standard bid (using your current lander). Important here is to keep on adding sources + blocking the bad ones (that have consistent negative ROI)
2. Whitelist campaign where you run all profitable sources; increase your bid slightly and see what the impact is on volume over time
3. Test campaign where you try out new creatives (banners, landers, etc) BUT excluding the bad placements from Main campaign and all the profitable sources from Whitelist campaign (otherwise you are bidding against yourself)
Good luck! I hope you'll start making green numbers before xmas :-)
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