Home > Technical & Creative Skills > Tracking Campaigns

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send target information to offer (14)

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Hello.

I'm looking to send the information of the target I'm using to the advertiser, as I would like them to have the opportunity to know which one is better in terms of quality, but at the same time I wouldn't like to send the "target" properly, as that will take me out of the equation.
is there a way to send them a parameter that will allow them to know which targets they want to receive traffic from without actually send them the targets? something like somehow convert the target to a different value? (but always the same).

son for example, I send them traffic from targets AAA AAB and AAC, but I want them to see it as BBA, BBB and BBC, so they can't know which targets are those in my traffic source, but they can know which convert better for them.

is this possible?

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Yes it is possible, and thats exactly how you should be doing it. No need to pass any sensitive information to the advertiser

Basically, you need to add a custom token to the link, different advertisers ask for different tokens, you will have to ask the aff network or the advertiser what parameter they are able to track.
Its usually something like s3 or k1 etc ... so you put something like this into the link "&k1=AAA" ... the implementation depends on the tracking you are using.

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yes, but that way I'll be always sending "AAA" as the token, right? lest say I provide traffic from a traffic source, I have a way to filter by publishers in the traffic source, I want the network to know to be able to tell me "stop traffic from one particular source, or increase from one particular one" but how would I sent them the information dynamically, so they can know which publishers are without actually send the publishers?

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Ok, I think I understand now, you want to run a RON campaign and pass the info to the advertiser so they tell you what sites exactly made conversions. So you want to pass them tokens for 1000s of urls. This is not the way to do it.
First of all, you dont want to flood the advertiser with 1000s of tokens, they wont browse through a 1km long list Especially not in case of RON campaigns, there will be a ton of 1 click sources, that wont help you much.
If you really want to do it, then you will have to use the info that the traffic source passes to you, so basically outing the particular pubs to the advertiser. Im not aware of any solution to somehow convert this info to hide it, at least not with the trackers I use. You would need to run it through a custom script to encode the token, which means one more redirect and some DB to store the data for later analysis.

Think of this more in the line with something like : custom token for a traffic source, for a large pub, for certain banner size, for header VS footer, particular banner etc ... going as deep as a particular mini source in a RON campaign is going too deep imho.

When asked so, I usually do it like this : 1st custom token for the campaign, 2nd custom token for banner - every big source has a separate campaign, whitelisted RON campaign is also a separate campaign, general RON campaign again a separate campaign.

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uhm.. sounds about right, but I still need a way to send them something to categorize, I was thinking in sending the click id, but it will be the same, as they will receive all uniques ID, and won't be able to know which ones are the bad ones for them.

I'll need to think of a way...

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Really man, dont overdo it, you dont want that.

There is no need to pass them thousands of source IDs. Make groups like I suggested. The advertiser will ask you to pause sources that dont perform for them, so this can also backfire at you pretty nasty. What if they tell you to pause 850 sources out of the 900 you send them IDs for, because only 50 gave them enough conversions to identify some lead to sales cvr pattern? Advertisers are not your buddies that you want to do a favor, they will watch their profits and any source where they are not sure about the performance will be deemed unefficient and they will ask you to pause it. Advertisers want only the best sources where they get the highest ROI, give them the tools to identify the weaker ones and they will tell you to pause them. You want the poor quality sources to run too and make up for it with the high quality ones. Its always about finding the proper mix

Unless you run revshare offers of course, in that case, give them all the info you have

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you're super right, now I understand. thank you for your help-

I need to have a way still to categorize, as the traffic source don't have category id, or anything else than "target" and that's what I don't want to share, also, I don't use banners, so I don't have that combination. the one for the campaign is possible, but trying to do that in a RON will be near impossible.

thank you for your help, if I come up with a solution, I'll post is here.

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You're welcome

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Hi matuloo, I have a few more questions regarding source id's if you don't mind

How often would you recommend changing source id's? I understand that the site and placement would be essential (e.g. Traffic Junky, PornHub, NTVA), but what if you change your frequency cap from say 1/24 to 3/24... would you change your source id for that too?

And what if you test a different lander style that could potentially effect the lead to sale ratio. There is no way to dynamically send different source id's for each lander so would you create a new campaign to test that lander or is that just overkill?

Oh, also angles. If you're testing multiple angles in one campaign with a generic lander, wouldn't the banner angle effect the lead/sale conversion ratio? Would you create custom landers per angle and then create custom paths in your tracker so each banner goes to it's own lander so you could then send custom source id's for each angle? Or am i just over-killing again? lol

Thanks bro

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I dont go into this much detail. Im only asigning one ID to a particular spot/placement. When I was starting, I wanted to segment everything, pick the best banner/LP/offer/... combos and whatnot - so I ended with countless paths for every spot. Later on I discovered that Im simply not able to babysit the large amount of campaigns like this. I could probably be more effective and reach higher ROI if I went into great detail, but I prefer to make up for it with larger volume. Its true that this is where the new and smaller affiliates can find their profits tho

Based on my own experience, the spot/placement is very often the breaking point when it comes to quality, so I simply stick to just that when it comes to passing the ID to the aff network.

On top of that, when I introduce completely new funnels, I replace the old ones with them. So if the advertiser complains about the quality all of a sudden, I know that the new funnels suck and I dont need to assign new source IDs to it.

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Ok great, so just the site/placement is ok. I was getting brain freeze imagining trying to track every single change to my funnel

What exactly do you mean by "introducing completely new funnels" though? If it's the same campaign surely you will always have the original winning funnel (banner/landers) getting tested with new banner/lander creatives? Or do you mean if you create a new campaign for the same site/placement but with say a different angle?

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Just a small disclaimer : because it works for me, it doesnt really have to work for you, but yes, no reason to make it too complicated. There is only "so much" you can keep an eye on

What I wanted to say with the completely new funnel, was a reaction to this question of yours : " If you're testing multiple angles in one campaign with a generic lander, wouldn't the banner angle effect the lead/sale conversion ratio? Would you create custom landers per angle and then create custom paths in your tracker ..." - I meant, when the old funnel dies and I need to alter something, I dont treat it as a new campaing with a new source ID, I simply do changes to the old one. Sometimes, the new funnels outperforms the old one so much that I pause the old one alltogether. And when quality problems arise with the new setup, I know what went wrong. Know what I mean?

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Got it now, thanks! I suppose you would have to keep a campaign diary of some sort where you write down all the changes you make else it would be hard to know went wrong, especially if you have many campaigns running.

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I do take some notes, but I know many people keep way better records than I do, it comes down to what type of a person you are. I always keep my stuff at a pretty high "mess level" ))

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