I am new to media buying and i hear a lot about the importance of optimizing landing pages. Can someone explain to me some tricks for optimizing LP's?
Thanks,
Split test your LP's and use something like VWO. Make small changes at a time such as the picture or headline. After you have a winner split test again and make some more changes and so on and so forth.
2 rules to follow are....
1. What is most likely to make most difference?
2. What is easiest and quickest?
headline....image....call to action
start with like 3 or whatever landing pages that are completely different.. then pick winner and split test 1 thing only and go from there