Re: Help with angles (5)
I have an incredibly difficult time with trying to come up with angles for some offers. For example if I wanted to promote an offer such as Uber Gift-card how would I go about doing this? I'm just getting stuck at the brainstorming phase of this offer. After going through the tutorial for creating at least 21 angles by Caurmen I'm still stuck so for this particular offer this is what I've come up with so far. If you sign up you get a $50 gift card for your next ride with Uber!
1.) Explain what your product does in its simplest terms? Get a reliable ride in mins no long ques or waiting times at the taxi-rank or the bus stop. Your next destination is only a click away.
This is the bit where I get a stuck at
2) Choose 2 of its features, and for each feature, explain the benefit. "Padded leather seats" is a feature. "Comfortable for long drives" is a benefit - it's the positive result of a feature.
Get an affordable ride with a tap of a button. It's convenient easy to use and you don't need to carry spare change
Fast response times. You don't have to wait very long unlike a traditional taxi
Could anyone shed some helpful pointers on how I could do this? I've already answered this in the first questions. I can't really think of any features at the minute apart form the ones I've come up with.
I don't how to answer this one.
3) Think of 2 groups of people who might use it: "kids bored at school" might be one example for a game, "lonely 40-something divorcee" might be one for a dating site. Write a specific angle targeting just them for each group.
I would suggest you purchase the books cashvertising, and ogilvy on advertising to kickstart your mind to think this way.
Angles (i believe) are the most important aspect of affiliate marketing, so its worth a lot of time and effort to be able to come up with ones on your own.
In fact, the reason Facebook is so hard on affiliates, is because 99% of affiliates just simply rip/copy everyone else...facebook has a machine-learning (aka AI) algorithm, which automatically detects similar verbiage/imagery in ads, figures they are value-sucks as opposed to value-adds, and thats why so many people see bans.
Possibly the best blog to read, that goes over plenty of angles and stuff, are old posts from the forum owners old blog http://www.mrgreen.am/
I hope that helps!
When thinking about angles, you gotta let your mind fly a bit, forget about the default selling points and discover those that are hidden and not so obvious.
So you got an offer for $50 UBER gift card - the default selling point is "register to get the gift card" but you gotta get creative and target your audience properly.
So who is your audience? - People using taxis.
What is the advantage of UBER? - Its cheap.
Possible angles? -
1.Your TAXI driver is ripping you of! Test UBER with a $50 gift card and you will never use regular TAXI anymore.
2. Still paying for expensive TAXIs? Don't be stupid, there is a better way. Get You $50 UBER gift card now.
3. Waiting too long for am expensive ride? There dozens of UBER driver waiting for your call. Get $50 worth of rides for free!
4. You think TAXIs are expensive? Go with UBER instead. Now with a $50 gift card.
This was a pretty obvious one, so lets try to get more creative. Ever went to a bar, got drunk and didnt have cash for a ride back home? Here you have a good angle to test 
1. Drunk and out of money? Get a $50 UBER gift card to get you home safely!
Shopping heavily, all money spent, now how to get home?
1. Spent too much on shopping? Get home comfortably with this $50 UBER gift card.
2. Tired of carrying heavy bags from your local store? Ride with UBER, its cheap and reliable. Now with a $50 gift card.
And you can go on and on :
1. Going back home late at night? Don't risk and take an UBER ride! Test it with our $50 gift card.
2. Hate to walk long distances? Call an UBER driver now. Today with a $50 gift card.
3. Too lazy to walk? Get a $50 gift card to test UBER. Cheap, Fast, Reliable ...
4. You're still walking when everyone is UBERing? Test it with our $50 gift card now!
5. UBER is driving taxi drivers mad, enjoy the cheap prices while they last. Apply for a $50 gift card now.
I could go on and on but Im sure you understand whay Im trying to tell you by now
You did it so simple, whilst I'm just struggling. Man gotta lot to learn I have
Originally Posted by chintu
Good luck
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