Anybody here running travel offers? (2)
Wondering if anybody here is running travel offers such as booking.com/expedia etc. Would like to brainstorm with you and see if we can help each other. Hit me up on skype at biigjohn88
Hi !
In my opinion, promoting worldwide known brands such as the ones you were mentioning would make it easier to work on various promotional methods, and in the same time would require from you to come out with original angles to give a fight to the competition. One tip in this sense, keep in mind that is holidays season when people travel more, so perhaps you can start from this perspective 
I attach you here some useful info I read regarding marketing travel offers. First of all, as usually in marketing, is important to understand the psychology of the customers, in this case you should learn how travelers act and how they plan their trips across multiple sessions, websites and various devices.
From the same source, I bring you some insights according to Rick Mulia, VP Media and Advertising Solutions at travel search engine Wego: "one interesting usage pattern we’ve seen is that 70% of the hotel searches coming for mobile are for accommodation for the current day."
So here you can think about offers with last-minute deals and real-time room availability and companies that can complete the full transaction on mobile, according to Mulia.
Mulia’s tips for how best to execute mobile ads:
· "Do keep your ads simple, fast and context-relevant. Rich media ads don’t make sense in most mobile scenarios.
· Do ensure users can complete the full transaction from their mobile.
· Don’t assume creatives that worked on the PC web will work on mobile. Test, optimise and test again.
· Do ensure customer privacy is being upheld as your biggest priority."
one more thing, I would say to consider additional offers such as agoda.com
Good luck!
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