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Maybe if I do one those I will get somewhere.... What I've done so far = losses only (14)


12-08-2015 05:31 AM #1 stuckinaction (Member)
Maybe if I do one those I will get somewhere.... What I've done so far = losses only

December 7, 2015.
---------------------------------

Problem:
------ I don't know what to do next
----- I have too much information in my head
------ Get lost in the details and have difficulty stepping back to be able to properly analyzing what I'm doing, where I am at and what needs to be done next.

Objective: To write everything out in hopes of figuring out what to
A. Actually do next
&
B. Be profitable in at least something


Goal: Have a profitable campaign by January 1, 2016. ---- Yes, just profitable... even if it's a F!@#in dollar!!!!



Recap & Summary of what I've read and come to know, but yet to fully understand:


1. There are hundreds of traffic sources and different types.
2. There are many affiliate networks.
3. It's about all matching a traffic source to an offer to get a conversion.... easier said than done
4. The goal is to spend less money in buying traffic than amount you get in conversions.

5. Offers can come from Affiliate networks or can be direct
6. Traffic types = display, banner, ppv, adwords, FB ads etc....

7. Angles & LP's are the middle men between Offer's and Traffic sources & this is where you make it or break it for most part

- You have your white hat approach
- You have your black hat approach

8. It's about coming up with a process... even if you are failing/loosing money...... I think right?

You do a bunch of things in a series of steps and are trying to find something that works.... then you scale.... so don't scale until you got your process done. How exactly you come up the process I'm not sure....

9. This is no different that Venture Capitals.... Ie 8/10 fail so 2/10 are successful. and the 2 are in theory suppose to make all the losses of the 8 back and then some.

10. It's all about being data driven..... need to learn about this more....
I understand statistically significance, standard deviations, sigma and I've actually have done calculations by hand
- but not sure how to apply it to my campaigns or even if I am... I'm just ball parking it.


Things to do/find out/research:

1. Find and read the traffic sources thread. I need to learn more - Types, networks that are known for what etc.
2. I don't have a process at the moment... I'm kind of all over the place & shut gunning it. ---> \for myself so that's I'm efficent and effective. - Don't know how or what exactly this is though....
3. I need to start looking at age, gender, demographic, time of day, type of sites traffic is coming from. what else?
4. How to base decisions on data. How do you analyze based on data?


12-08-2015 06:08 AM #2 imadgine (Member)

Hey man... Don't give up... As I see it, you need to be more focused... It's so easy to be seduced in this business... When you read about someone who made 6 figures on one traffic source or in one vertical, or when your AM tells you, that he has this amazing offer that just kicks ass...

First of all, you need a plan... Write it down and stick with it. Pick ONE traffic source and 2-3 verticals from 2-3 well known networks... Read everything you can about that specific traffic source, and stay away of reading about other sources to avoid getting distracted... 80% of what you read is BS anyway

Take a close look on the campaigns you've been running so far... Does anything look promising in terms of CTR and conversions... If yes, it could be worth it to focus on that campaign... Remember, that even if you didn't make money so far, you bought data... Use those data!


12-08-2015 06:33 AM #3 stuckinaction (Member)

December 7, 2015
-------------------------------

What I have done so far since I started in August, 2015.

My overall approach at first was to spend $10-$25
Then I read a post on here that said 200-500 clicks as being enough of a sample size to determine if a campaign is worth continuing or to end it.

I'm 100% directing linking.

Creatives to Traffic Network and running it.

Offers I've run:

1. iPhone pin submit
2. Loan offers - legit ones
3. Gift card offers
4. Lead Gen for legit sites - Alibaba, HotelClub, Cloud storage, Draftops, Amex for India



Overview:

ASE Ticket: $250
ASE Trip cost: $2000

Voluum Subscription: 4 months: $400
STM Subscription: 4 months: $400
WhatRunsWhere - 1 month: $329




1. MGID
# of Campaigns: 18
Spent: $467.34
Conversions: 1
Revenue: $1.20
Net: $-466.14

2. Site Scout
# of Campaigns: 8
Spent: $276.04
Conversions: 0
Revenue: $0
Net: $-276.04

3. Traffic Junky:
# of Campaigns: 6
Spent: $206.38
Conversions: 2
Revenue: $12.80
Net: $-193.58

4. Content.ad
# of Campaigns: 1
Spent: $52.29
Conversions: 0
Revenue: $0
Net: $-52.29

5. Facebook
# of Campaigns: 4
Spent: $259.17
Conversions: 19
Revenue: $28.5
Net: $-230.67


Initial Investment: $2250
Operational Costs : $1129
Campaign Spend: $1261.22

Total Cost: $4640.22

Total Revenue: $42.20

Net: -$4598.02


or

Campaign Spend: $1261.22
Total Revenue: $42.20

Net: -$1219.02


Value of Data + Learning + Experience = Priceless


12-08-2015 07:08 AM #4 stuckinaction (Member)

Quote Originally Posted by imadgine View Post
Hey man... Don't give up... As I see it, you need to be more focused... It's so easy to be seduced in this business... When you read about someone who made 6 figures on one traffic source or in one vertical, or when your AM tells you, that he has this amazing offer that just kicks ass...

First of all, you need a plan... Write it down and stick with it. Pick ONE traffic source and 2-3 verticals from 2-3 well known networks... Read everything you can about that specific traffic source, and stay away of reading about other sources to avoid getting distracted... 80% of what you read is BS anyway

Take a close look on the campaigns you've been running so far... Does anything look promising in terms of CTR and conversions... If yes, it could be worth it to focus on that campaign... Remember, that even if you didn't make money so far, you bought data... Use those data!

I didn't see your reply until I posted the next post on here....


Yes... I have no plan... I'm just going from one thing to the other in hopes of a conversion happening and then trying to optimize from there....

Most of my experience is with MGID and running display with them.... I honestly got nothing out of it... not even data really......

The only conclusion I have come to with them is not to use them at all.....

Because for each campaign you need different creatives and each creative most have different title and different descriptions... so there is no way to hold any variables constant to do any testing...


1. I see all the numbers but am I looking for exactly?

I'm having difficulty drawing any conclusions....

Impressions, Clicks, CTR, Cost, eCPM, eCPC & Conversions



I want a High CTR, a Low CPC & a High eCPC right?


12-08-2015 10:17 AM #5 imadgine (Member)

It is some huge spendings compared to the offer payouts... Which GEOs are you targeting? If you want, you can show us some of your landers and ads... It would be easier to give you some qualified advice...

And yes... High CTR on banners to keep CPC down... High CTR on prelanders (actually the lander CTR often is the key, that decides if a campaign is a winner or a looser) and of course the EPC... Which tracker do you use... If you use Voluum, there's an EPV (earnings Per view) column, that shows the earning Per visitor on your lander... I use that one a lot, since it's easy to compare with the CPC... As long as the CPC is lower than the EPV, it's good (unless you have a lot of click loss)


12-09-2015 12:52 AM #6 mind_set (Member)

Quote Originally Posted by stuckinaction View Post
December 7, 2015

I'm 100% directing linking.

Value of Data + Learning + Experience = Priceless
Hey man, direct linking will not get you very far. I strongly recommend using landing pages - I see you mentioned WhatRunsWhere - use it to rip some working landers and I'm pretty sure you'll see better results. Also, in addition to CTR, you should definitely pay attention to your CR.


12-09-2015 01:00 AM #7 stuckinaction (Member)

Quote Originally Posted by mind_set View Post
Hey man, direct linking will not get you very far. I strongly recommend using landing pages - I see you mentioned WhatRunsWhere - use it to rip some working landers and I'm pretty sure you'll see better results. Also, in addition to CTR, you should definitely pay attention to your CR.
When it comes to the landers... what's your advice on how to host it?


12-09-2015 01:08 AM #8 mind_set (Member)

I recommend hosting them on a CDN like RackSpace or Amazon CloudFront - this article will pretty much tell you everything you need to know about that: http://stmforum.com/forum/showthread...hlight=hosting


12-09-2015 03:29 AM #9 stuckinaction (Member)

Quote Originally Posted by imadgine View Post
It is some huge spendings compared to the offer payouts... Which GEOs are you targeting? If you want, you can show us some of your landers and ads... It would be easier to give you some qualified advice...

I'll post the individual campaigns I have run to date....


I'll start off with this one:


A friend who was having lots of success with this offer said try running it.

1. Offer: Cloud Storage offer
Payout: $6.40

A. Traffic Junky
Geo: US, GB, CA, AU, NZ, IE

Devices: Desktop

Impressions: 711,699
Clicks: 548
CTR: 0.077
Spend: 90.55
eCPC: 0.165

Conversions: 2

Revenue: 12.80
Profit: -77.75

I created 10 versions of the original 3 ads.
I basically changed the background colours.
The 2 conversions where from a creative that had an orange background which I created, not from the original creatives.

I noticed that the 2 conversions were from the UK so I made a targeted UK campaign.



B.Traffic Junky
Geo: GB

Devices: Desktop

Impressions: 120,871
Clicks: 91
CTR: 0.07529
Spend: 11.54
eCPC: 0.127

Conversions: 0

Revenue: 0
Profit: -11.54


Then the same friend said why are you creating so many ads... you don't have the budget to test 10 different colors.. Your not there yet....

So I made a campaign with just the original 3 creatives.


C. Traffic Junky
Geo: US, GB, CA, AU, NZ, IE

Devices: Desktop

Impressions: 140,175
Clicks: 91
CTR: 0.06492
Spend: 14.72
eCPC: 0.162

Conversions: 0

Revenue: 0
Profit: -14.72



Since nothing happened from the above "optimization" I figured well I only targeting straight people, let's try gay people... maybe they need cloud storage more than straight



D. Traffic Junky - Gay Traffic focused.
Geo: All Countries

Devices: Desktop

Impressions: 14,630
Clicks: 17
CTR: 0.1162
Spend: 2.09
eCPC: 0.123

Conversions: 0

Revenue: 0
Profit: -2.09


I also ran the offer on MGID


E. MGID
Geo: GB

Devices: Desktop

Impressions:
Clicks: 507
CTR:
Spend: 50.32
eCPC: 0.0992


Conversions: 0

Revenue: 0
Profit: -50.32


And that was the end of that....


12-09-2015 03:31 AM #10 stuckinaction (Member)

2.

Offer: Titan Bet
Payout: $150 with 20 deposit

Traffic Junky
Geo: GB

Devices: Tablet

Impressions: 535,632
Clicks: 1,522
CTR: 0.28415
Spend: 82.80
eCPC: 0.054


Conversions: 0

Revenue: 0
Profit: -82.80


Thinking was if you watch porn you probably gamble as well.....


Offer is inactive now.


12-09-2015 03:31 AM #11 stuckinaction (Member)

3.

Offer: $500 Amazon Gift Card - single opt in
Payout: $2.10

A. MGID
Geo: USA

Devices: ALL

Impressions:
Clicks: 233
CTR:
Spend: 69.90
eCPC: 0.30


Conversions: 1

Revenue: 2.10
Profit: -67.8



B. Content.ad

Geo: USA

Devices: ALL

Impressions: 62,343
Clicks: 83
CTR: 0.13
Spend: 52.29
eCPC: 0.63


Conversions: 0

Revenue: 0
Profit: -52.29


12-09-2015 03:32 AM #12 stuckinaction (Member)

4. iPhone 6 sweeps - single opt in
Payout: $2.40

MGID
Geo: GB

Devices: ALL

Impressions:
Clicks: 302
CTR:
Spend: 30.20
eCPC: 0.10


Conversions: 1

Revenue: 2.40
Profit: -27.8


I didn't follow up on this one for some reason..... Don't remember why - 4 creatives where used.....


12-12-2015 08:03 PM #13 cmdeal (Veteran Member)

Stop what you are doing.

Whatever you are doing is obviously not working. Furthermore, it seems like you have no idea what part or parts are not working and what parts (if any) are.

This is no way to run a business. You are flying blind and flying blind is a quick and easy way to the poor house.

If you do want to make progress, I suggest that you go the radical route of posting EVERYTHING that you are doing ... everything, your ads, your landers, your offers, full stats, everything.

This way other people can give you some surviving and relevant and actionable advice. Right now, looking at your posts, no one can tell you what you are doing wrong, and as such no one can give you any help even if they want to. Indeed, the only thing I can say after reading your posts is that you are going nowhere fast.

If you are hesitant to show everything that people may steal your campaigns, all I can say is that no one is interested in stealing campaigns that lose money like this.


02-09-2017 02:08 PM #14 abutarek ()

You need to be more focused, Focus on 1 niche and 1 traffic source and master it.


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