Can someone please define Quality Traffic vs Non-Quality like im a 12 year old? (9)
Can someone please define Quality Traffic vs Non-Quality like im a 12 year old?
So I had two unresolved questions, what is an angle & what is meant by quality traffic.... one has been resolved.... the Quality traffic questions still remains.
What exactly determines if traffic is of quality?
People say traffic source x low quality? or Traffic source y is high quality....
You have Tier 1, 2, 3 countries and traffic bid amounts seem to be lower in tier 2 & 3.....
and then you have traffic that you can obtain from different sources... ppv, pop, display, email, misclicks, facebook, banners etc....
So for example is traffic from pop up's Low quality vs. traffic from a legit Facebook ad???
Or is it relative and dependant on conversions?
so if pop traffic is low quality but converts does that mean it's now high quality or is still low quality traffic that just happens to convert?
thx
The quality term depends on who you are... As an affiliate marketer, you want conversions... To you that's quality. For the advertiser quality traffic is traffic that makes him more money, than he paid you for the conversion... That's why a lot of offers ar capped... The advertiser wants to make sure that X% of the free signups, you deliver, turn into real customers... Hope it makes sense 
Quality traffic: That traffic which converts. Depends on, in my oppinion:
- The volume of a placement. If the size is too low, the audience will quickly see your ad multiple times.
- Bot traffic. Fake traffic. Either caused by accidential clicks or robots.
- Reaching the right target audience. If you have a game app to be installed, on a video streaming app, that might work, however, a sweepstake voucher campaign might not work on this streaming app.
Now, how to tell the difference? We can't. But that is what does not matter for us, because we only look Conversions. Got it ?
---->You have Tier 1, 2, 3 countries and traffic bid amounts seem to be lower in tier 2 & 3.....
- Yes, there is something called 'competition', the more people bid on the same placement, the more expensive it gets. That is why, when you do a RUN OF NETWORK, that you bid 30% higher than a high bid.
In tier 1 countries people have money to pay for a subscription, a product or something alike. That is why, there are more offers available, and the payout is usually higher. Hence, the comptition gets higher and therefore the traffic is more expensive.
---->then you have traffic that you can obtain from different sources... ppv, pop, display, email, misclicks, facebook, banners etc....
pop, display, facebook, yes: all different so called 'traffic sources'. They all have different audiences and all have their pro's and cons. For example, display has a huge volume, but might not have the right audience. Pops have a limited volume, and people copieing your style is easier over there. Facebook has the right audience, however, they do not like all marketing and therefore you might get banned.
In short: everything has its pro's and con's. I think it is fair to say that display/banners have the worst quality, then pops and then facebook (best quality).
---->So for example is traffic from pop up's Low quality vs. traffic from a legit Facebook ad???
facebook is: no fake robots + huge volume + right audience, so yes
.
---->Or is it relative and dependant on conversions?
What might convert one day, might not convert the next day. But generally speaking: yes.
---->so if pop traffic is low quality but converts does that mean it's now high quality or is still low quality traffic that just happens to convert?
If something converts it indeed means it is high quality for an affiliate. However, the offer owner also needs to be able to sell his product, and if that converts too, yes, you have good quality. It might be that you get conversions, but it does not convert on the offer owner side, and then you get pauzed.
My best advice to this all is: pick one offer, ask around which one is the easiest to master, and do that untill you got it. When you get better at things and make >10k move into facebook.
Cheers
Here's the shortest, best answer I can give you to answer this Q.
Quality traffic is targeted traffic; it is where your offer matches the demographic of the placement so well it converts like fire.
One of the reasons why Facebook is the very best traffic source, is because they let you laser target the perfect audience.
Let's say for example: You want to target soccer moms, with 2 kids, who love Aerosmith, but hate Britney Spears. It is possible to build a custom audience and target just them on facebook.
This allows you to cater your angle to your audience so well, they will be like HOLY CRAP how did they know that's exactly what I need/want?
I think you should have a clear idea about the quality by now, you got some good answers above, but let me chime in as well a little bit.
To me, the level of traffic quality is defined by the % of buyers in it. I dont see traffic quality just as Good or Bad, there are so many ways to look at it and some many levels of good or bad 
We all buy things, both in real life and online, so technically we are all buyers so we should all be good quality traffic, right? When browsing internet, we are exposed to dozens of ads, creating dozens of impressions (traffic) but not all of those impressions can be considered high quality, even tho its still the same person who is making them. Our willingnes to buy and to respond positively to ads, depends on a lot of factors and Atilla nicely summed up the part of targeting the user based on demographics like age, status, interests etc ... The ability to target our interests largely increases our willingnes to buy the advertised product and this is the strongest part of FB targeting IMO.
But we can dive even deeper and look at the traffic source/site, which in my opinion is maybe the second most important (it not the most) factor in terms of quality. In Attilas example, it is facebook, we all know what people use facebook for, its a pretty broad range of things - connecting with others, wasting time, following what my friends and family are up to etc ... pretty general interests that wont help with defining quality much, but with some traffic sources its different.
Let me use an example from the adult industry that really makes this easy to understand : say I want to promote adult dating offers. I have a couple of options, the easiest way to get a lot of traffic to my landing pages fast is to use popunders. I can buy 1000s of them fast, for example from a large porn tube. So my landing page will be served to all visitors on that page, even to those who have absolutely no interest in my offer, I simply force it on them. Of course I will also hit some buyers, but their % will be low. On top of that, Im buying traffic from site that literaly teaches people to expect everything for free. So this kind of traffic isnt going to be the best quality. On the other hand, the price per K is low, so not everything is lost.
The second option is to use banners, and stay on the same large porn tube. Now I dont force the landing page on the surfers anymore, I wait until they show some interest by clicking my banner. The % of buyers will instantly go up and so will the price of the traffic. So the banner click can be considered better quality than popunders, all I had to change was to change the delivery method. But hey, Im still buying from a site with the only purpose to give visitors a fix for their needs for free and the visitors are coming to this site mostly because of that.
Now how about I go to an escort site and place my banners there. The demographics of that site will be completely different. There are no freeloaders looking for free videos. There are people browsing clasifieds of women willing to have sex for money. The people browsing these sites know that, so they already loaded the site while knowing, they wont get anything on this site for free. Sure there are lurkers in the mix, but the % of potential buyers will be WAY more higher than on a tube site. And this my friend, is what you call quality traffic
You can apply this logic to pretty much any vertical :
Selling honda replacement parts? - target forums for people having problems with their hondas
Selling "Proud to be a MOM" t-shirts? - target sites/forums for mothers
...
Originally Posted by stuckinaction
This perfectly sums it up:
Originally Posted by matuloo
Selling honda replacement parts? - target forums for people having problems with their hondas
Selling "Proud to be a MOM" t-shirts? - target sites/forums for mothers
...
Hi
In my opinion, quality traffic is the one adapted to the offer you promote and it can be from any existing type: PPV, PPC, Display...
Low quality traffic can be saturated traffic or with low interest/relevance for the product/niche you promote.
Eventually you can measure the quality of your traffic, whether is high or low, by the results you get from it in terms of engagement, shown interest of the users and above all the conversion rates plus the money you earn while using it.
I attach you a very useful article, where you can find metrics and criteria to filter the quality traffic:
http://www.forbes.com/sites/jaysonde...-be-measuring/
Hope this helped
There is no need to complicate things.
Traffic quality = purchase intent
Thank you @iAmAttila and @matuloo, your explanations were very helpful!
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