A Mobile Adventure From LDN (5)
Quick introduction:
Discovered AM in 2013 while living in Chiang Mai - I quit my job & used my inheritance money to move over and try and establish an income through the internet. I ran POF & then adult, with little success. I had the wrong mentality; I was working 12-14 hours day, 6-7 days a week but I wasn't thinking clearly and rationally about campaign data and next steps. I flirted with profitability in one campaign but the money ran out, and I had to return with no money and no job prospects.
Subsequently I have worked my arse off to get to a great position in a good company. I now have the platform to be a success in AM - stable campaign money month-upon-month, and no ticking clock in the room to influence decision-making!
I've set myself the following goals:
First campaign live Achieved
First conversion Achieved
First -50% ROI or better day January 4th 2016
First positive ROI day February 8th 2016
First*stable*$XX per day campaign 1st May 2016
First*$XXX profit day 1st January 2017
I wanted to make some progress before starting the follow along, so here are the results and findings so far from my first 4 campaigns. All 4 are run with Go2Mobi, targeting LATAM (mainly Brazil). Utility app installs.
The first 2 were run with the Appetiser, to keep things as simple as possible getting back up to speed, and the most recent two I’ve used the main course.
1st campaign:
Offer: LEO Privacy Guard
GEO: BRA
Conversions: 2
Rev: $0.56
Cost: $19.81
P/L: $19.25
ROI: -97.17%
Attachment 9278
2nd campaign:
Offer: Hola Launcher
GEO: BRA
Conversions: 0
Rev: 0
Cost: $20.21
P/L: $20.21
ROI: -100%
3rd campaign:
Offer: LEO Privacy Guard
GEO: BRA
Angles: Private Photo Protection / PIN isn't safe
Conversions: 0
Rev: $0
Cost: $71.60
P/L: -$71.60
ROI: -100%
- Now that I was confident with the Go2Mobi interface and in my ability to track properly, I moved to setting up a campaign using the Main Course
- I ripped a fairly common LP, and wrote two sets of copy for different angles
- My banners had improved in style and I implemented GIFs instead of just PNGs
4th campaign:
Offer: PSafe
GEO: BRA
Angles: Battery Drain / Private Photo Protection
Revenue: $0
Rev: $0
Cost: $148.03
P/L: -100%
- I purposefully chose this offer as it is the most common across the networks I belong to. Ran this through Clickdealer, Tapgerine & GrabAds
- I split-tested 4 different freelancers from Upwork - gave them the task of 5 banners each. This is to find a reliable freelancer going forward to make banners when necessary
- Accidentally left campaign running too long, but this looks like a dead end again to me
General Questions
- The above is pretty horrific reading, and it was even worse writing it out. I've tested 3 different offers across BRA, with next to nothing to show for it. There's obviously money to be made in this GEO and my creative flow can't be that poor - am I missing something?!
- Alongside my 2nd campaign in BRA I also ran the same thing in MEX - 6 conversions and a better ROI
- My LP's in
Voluum are getting between 10-40% CTR, so a good number of clicks have been getting through - Tried to implement a callout of the handset on my LP but couldn't figure out how to do it effectively - does anyone know how to do this?
If anyone experienced can help with the above that would be very much appreciated - any advice or direction is great; happy to share banners/LPs via PM (although I'm sure they aren't of a quality worth hiding right now!)..
Here is a guide to display parameters using Voluum: http://feedback.Voluum.com/knowledge...eter-on-lander
You should upload some creatives to get allow proper critique. I get the impression you are tying to reinvent the wheel instead of running what already works.
Did you get your creatives translated before launching?
Originally Posted by jack45
What gave you that impression from my original post?
All my creatives have been translated - please find attached below 3 examples of banners.
I would check to see if you're creating your tracking links correctly because spending $250 without a single conversion isn't right for such a low payout offer.
Originally Posted by justin
1600 clicks and no conversion on app install? I don't think this is possible. There are no conversions reported on your affiliate network dashboard also? If yes, definitely make a test install and as your AM to help you with this, there's definitely something wrong here. I think you should have checked this earlier, before spending so much money.
If it turns out that everything is working ok and conversions fire properly, then forget this campaing, it's definitely not worth working on. I mean, these 1600 people clicked your banner, so they have at least a small interest in the offer. It's impossible that no one wanted to install the app.
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