Bing reveals the top US and UK searches of 2015 (3)
Bing reveals the top US and UK searches of 2015
http://searchenginewatch.com/sew/news/2437754/bing-reveals-the-top-us-and-uk-searches-of-2015
'Apart from topping up your general knowledge ready for the inevitable new year pub quiz rounds on “most searched for stuff”, what is the real purpose of looking at this year’s trends?
Bing Ads’ UK Sales Director, Ravleen Beeston had this to say:
“Understanding the interests and motivations driving search behaviour online provides invaluable insight for marketers into the audiences they care about. This intelligence allows us to empower marketers to create meaningful connections that deliver more value for both consumers and brands alike. By reflecting back on the key searches over the past 12 months, we can begin to anticipate what will inspire and how to create the right experience in the right context during the year to come.”
Ultimately though it’s all about knowing what brands, famous figures and events people really cared about, and maybe this knowledge can help companies connect more meaningfully with people in the new year.Trends
Key highlights from the results show…
Celebrities
Cilla Black was more searched for than Kim Kardashian in the UK, although this was sadly because of her passing away. Neither celebrity could topple the might of Taylor Swift though, who was the number one searched for celebrity in the UK.
In the US however, Caitlin Jenner came top, followed by Miley Cyrus, Taylor Swift and someone called Kim Richards.
News
In the UK, the general election and Labour leadership contest took the 1st and 2nd spots on the news agenda list. The very recent attacks in Paris came third, searches about ISIS in fourth place and the birth of Princess Charlotte fifth.
In the US, it was the Paris attacks along with the ISIS threat that were the most searched for, followed by the EU refugee crisis. According to Bing, in the days and weeks following the height of the refugee crisis, people searched for how to provide aid and support to the refugees, particularly children, and what the US could do in response to the crisis.
Sport
The Rugby World Cup was revealed as the most searched for sporting event in the UK. Why are you English people telling me to shut up and move on already? Sheesh. In the US the top sporty search was for the Seahawks win at the Super Bowl.
In very heartening news, searches around the ratio of Women’s World Cup searches compared to Super Bowl searches increased from 7% in 2011 to 23% in 2015.
And Serena Williams took 51% of the search volume compared to the top five male tennis players who shared the remaining 49%.
Music
Uptown Funk was the most searched for song of the year, despite originally being released in 2014. I’ve already made a joke about this, so.. yeah… see somewhere above.
Film
Star Wars: The Force Awakens was the most searched for film of the year. Most searched for follow-up questions weren’t revealed but most likely went like this… “will knowing all the Star Wars: Force Awakens spoilers in advance make me a happier person?” "
Thanks for the post!
Is there an excel list with search volume? Hate they way they're trying to make it pretty and newsworthy. No, sorry! I just want the data bing.
Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)