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Track spending on TrafficJunky in Voluum? (4)


12-06-2015 06:27 AM #1 victor s (AMC Alumnus)
Track spending on TrafficJunky in Voluum?

Hello,

I'd like to ask if anyone can help me setup Voluum to track spending from Traffic Junky?

Is there a TJ token I should be adding to Voluum to track spending? Bit confused on how I should be doing this.

Any help would be appreciated!

Thanks!

- Victor S


12-06-2015 11:44 AM #2 matuloo (Legendary Moderator)

Hello,

trafficjunky is a CPM based nework so its pretty much impossible to track the cost 100% acurately. Im also not aware of a token they would use to pass the click cost.
Since the real price depends on the CTR, the cost per click will always go up and down during the day.

Your best bet is to setup CPC cost tracking in Voluum and adjust the click price once you have some data, you can also edit costs of a campaign for the past data in Voluum - "update cost" link in the menu - so once the day is over, update the cost to get more or less accurate numbers.

Its very important to make separate campaigns for different spots in this case also, as the cost per click will be different from spot to spot and if you mix them, the data will be skewed.


12-08-2015 05:14 PM #3 trafficjunky (Member)

Hey Victor, you can use a postback URL with Voluum, if that works! I sent you a pm on how to set it up.


12-08-2015 05:20 PM #4 oneano (Member)

When I use iMobiTrax with Traffic Junky, I have to manually import the CPC data.


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