Home > Paid Traffic Sources > Adult Traffic (NSFW)

---

Promoting "Normal" Offers With Adult Traffic (37)

---

Did someone experiment with promoting normal offers (such as bank accounts, loans, insurance, generell consumer products, and such) with adult traffic?

Especially when it comes to niches where you have outrageous adwords CPCs (like insurance), it would seem like promoting those kinds of offers with adult traffic could make sense. Sure the converrsion rates would be crap compared to adwords, but you'd only pay a fraction of the cost for adwords to acquire traffic.

Anyone ever tried this?

---

Yup.

https://blog.eat24.com/how-to-advert...-porn-website/

---

Cool stuff!

---

Yeah that eat24 was very viral back then, but I have a hard time buying their claims, since they never released any real stats. They also stopped doing it, so something's fishy.

Anyways, was this really the only time where someone promoted a SFW offer on tube sites?

---

Try promoting game offers!

---

I promoted a few game offers earlier... I had a positive ROI with the game "League of Angels"... But only with quite low bids, so I wasn't able to get much traffic

---

Adult has a specific demographic so you can definitely market some non-adult products. Examples below.

Skincare to gay market.
Regular games promoted deceptively as "Adult" games.
Bizopp

---

I also think that the eat24 story is more of an attempt at viral marketing than the real deal One way or another I had a good time reading it

Now about the idea of proming SFW stuff on adult sites, it's done all the time but it only works with a limited amount of verticals. The main problem is, the advertisers dont want their brands linked to porn, assuming it could somehow damage their reputation. So usually it comes down to stuff like online casinos, get rich quick ebooks, some games etc ... I know for a fact, that casinos and bizops can work on adult traffic and they are both SFW actually. Dating and hookup guides also work on this traffic, but those are not that SFW anymore. There are also some pharma products that work, viagra, skincare, enlargement pills etc ... And then there are the cloackers, who push apps and downloads of any kind on adult mobile traffic - adult sites dont have the best reputation, so "You got a virus" or "You have been caught surfing porn sites" type of headlines can work wonders

Adult traffic is a bit specific, cause let's admint it, people are visiting these sites for a "reason" and it's certainly not to look for insurance deals, new bank account or the best bargains on tech gadgets So even if these advertisers agreed to take this kind of traffic, the CTR of your creatives would be extremely low and the traffic wouldnt be that cheap anymore. From what I know, un-related offers - so SFW in this case, work better on popunders compared to banners. And the key is to use an offer with as broad appeal as possible.

---

I actually ran a muscle offer on adult some time ago. Spend about $75 and to my surprise actually got 1 conversion @ $32 lol. Here is the so called winning banner


anything is possible

---

I've never tried it, but only because I can't stand looking at porn sites all day. It's been tried, tested and works really, really well if you can connect the right offers.

---

Hehe, it's not that big deal actually, took me "only" a few years to start ignoring all the titties ... gay stuff was another story tho, never managed to deal with that part of the biz, so I passed...

---

i was chatting with a Juicy Ads' rep about this tuesday night in Bangkok and she said don't bother...

---

I had a very solid successful male muscle campaign on adult traffic a while back.

I started the campaign out with pretty broad targeting, but when I looked through what placements were converting, I realized pretty quickly that most of my conversions were coming from the gays! I scaled up on gay-related categories, and it worked pretty well for a while, until the campaign died and i focused on my mainstay niches.

Adult traffic is a super awesome traffic source though, and a great 'control' and/or testing ground to use since you wont run into compliance issues there while you are tweaking your angles/ads/landers.

---

A big part of pops/redirects traffic is adult, even if it's not specifically mentioned sometimes.

So people are making all kinds of mobile pin submits and also sometime sweeps work there.

The quality is not that good though.

That was a fun read

---

It's being done successfully in Adnium. There was some good feedback posted above... It's all about the offer, and/or being able to mask the source.

Cheers,

---

Pin submits, Muscle, Male enhancement, Casino...

Just make sure the advertiser is ok with such traffic.

I wouldnt say quality isnt the best either. It depends on what the offer is. If its for the verticals I mentioned (and dating) than quality can be good. If you target well enough you can get user who are buying stuff and making deposits.

But as mentioned above, some advertisers (especially for well known brands) dont want their brand to be associated with such traffic.

---

Here is another, more recent one http://www.business-standard.com/art...1600034_1.html

I am talking with these guys now about testing on our platform, they seem to be motivated to make it work across all of adult.

---

I thought this is pretty common already.

---

Elections , why not advertise on porn sites lol

---

I will bet my left testicle that this is another attempt at a viral stunt, advertising food ordering services on porn sites cant work, I dont believe it.

Its the same when Vivid Pictures regularly sends out requests to famous people, offering them 1 million dollars to star in their next porn movie.
Obviously they always refuse, but every cheap online media reports this as a breaking story, hence giving them free publicity and awesome link juice to drive up their SEO.
Its a proven trick and works wonders

---

Well the Old school, Golden Palace Casino strikers, running naked on BIG sporting events..for a few thousand bucks and tv with somethimes 100 m viewers ...allways zoomed in there back where the website url was written.... they builded there whole empire on it. >These days the tv channels dont film it ..

---

Yeah, Golden Casino was the true pioneer of this kind of advertising Remember when they paid some woman $10.000 to make a tattoo with the URL on her forehead?
Or how they purchased a large spot with 1000s of pixels on the http://www.milliondollarhomepage.com/ and effectively helped the guy to sell out the whole space to those following what they did? )) That was really GOLDEN too

---

Hey guys, what about bizop? I've just got involved with a one myself, it's got a $7 front end and then a big back-end with upsells of $600 and $3000 commissions. They don't care where the traffic comes from so i'm hoping it converts because there's so much volume in adult and it's so cheap.

If so, would a squeeze page -> VSL -> email follow-up be the way to go? Any ideas on banner ctr for bizop on say PornHub NTVA? I know it would depend on the banner but would it be comparable to a dating banner or would it be much lower? I'm trying to workout what numbers i need to hit but don't have a baseline. Thanks!

---

I've seen bizop offers promoted on adult sites quite heavily not so long ago. I didnt try it myself so cant give you first hand results, but I have been running dating campaigns in the same spots and those guys were bidding pretty high. In some cases I couldnt beat them, so it was obviously backing out well enough to bid higher than dating people could.

CTR is different from banner to banner and GEO to GEO, so its hard to give an estimate, but I would expect to see lower CTR on those banners for sure than on dating for example. In TJ, when targeting GEOs like EU or US/CAN, you can go up to 0.4-0.5% with dating banners, but usually you oscilate between 0.15-0.25% With bizop, I would expect it to sit around 0.05 - 0.15%.

---

I thought as much, thanks for confirming! Maybe I will start with pops/redirects to begin with and optimize my landers which will hopefully compensate for the lower ctr when i eventually hit up adult banners. With a 0.1% banner ctr i would need at least a 40% lander ctr to make it work.

---

40% is doable, but you need to run some tests to really see whats gonna happen. Adult sources are a lot of hit or miss, some have so bad traffic its not even funny - mostly those guys who buy whatever traffic they can get in order to drive up their numbers. So even legit looking sites can be flooded with crap traffic bought from the moon or whatever alien inhabited planet, cause those people wont convert no matter what you do

---

LOL yeah i know those sites. You're basically getting 2nd hand Traffic Holder traffic ... which might as well come from the moon when it comes to conversions

---

TrafficHolder is still awesome quality compared to what I have in mind )

---

Ah, so more like Uranus traffic then, got it

---

You would need to work with a lander that converts the adult traffic and 'softens' it before redirecting the user to the final landing page.

Also as said before you have to make sure with your advertiser that they accept this kind of traffic.

---

This!!
Games usually do very well on our network.
Browser based on PC and mobile games on Mobile of course

---

Gaming offers work well with it as the demographic of adult websites are mostly male, aged 18-35 (according to Pornhub - 61% of it traffic are aged 18-35 with the general average age being 35).

And the average age of gamers is 31 and 32% are between the ages of 18-35 (according to Venturebeat).

But as mentioned before, not all advertisers are ok with this traffic (even if it converts and even if it is of good quality) so better make sure before sending adult traffic to mainstream offers.

---

a czech adult company has tried the same trick recently to get their mainstream stuff in the mass media but was mostly ignored beside a shitstorm from the adult industry

Beside this I can assure you that mainstream offers work on adult. There are plenty of markets where you can not run adult offers and you can still bank if you offer the users something that is related to the interest of (young) man.

---

What company was that?

---

Dating, Casinos, Male enhancement, bizop...

Just make sure the advertiser is ok with such traffic.

The quality can be good. If you target well enough you can get great ROI and quality conversions.

---

Free1.cz was the website, its owned by the same people that have Freevideo.cz and Czechcash

---

Ah yeah czechcash, they made it to the news several times last year Mostly with their porn castings that they did with some Slovak "celebrities"

---

Home > Paid Traffic Sources > Adult Traffic (NSFW)