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Remarketing OR "an easy way to add +5-7% to your revenue" (6)

12-04-2015 03:07 PM #1 cpamatica (Senior Member)
Remarketing OR "an easy way to add +5-7% to your revenue"

Hello!

I want to introduce you an easy way to add some more income to your campaigns. I didn't find any other info on the forum regarding the use of remarketing in adult dating buying, so I'll try to be the first one Actually you don't need to be the offer owner in order to make this thing.
I didn't try doing this for other verticals, but I suppose this strategy will work on other sources as well.

P.S. I'm sorry for my english, it's not very nice

My main idea doing this stuff was something like that:
"Well, if user clicks on my dating banner than he is interested in dating. So, if I'll show him again dating banner( for sure, another angle and new landing page) than he'll cost to me less than average user because of higher CTR." This case is for CPM bidding.

We're doing remarketing campaigns for adult for nearly one year. Remarketing for dating is not XXXX$ per day, but you could easily add up to 5-7% to your revenues with additional retargeting campaigns. Surely your incomes would depend on the volumes of your main campaigns that drive users to your remarketing lists.

First of all you should find traffic sources that allow remarketing. Also, they need to have big volumes of traffic, because it'll give you more chances to catch your audience. I advise you Exoclick as main traffic source for your remarketing campaigns. If you know any other major traffic sources that allow this feature, please share them as well

Then you need to put remarketing pixel in different parts of the page. As for me, I put two of them into my landing page. The first one could be set for a 1click on the page. For example - after clicking on first button on this page - https://gyazo.com/1084c974188dd52698f7dcb2426aa1f1. I'm sure lots of you have seen this button on your landing pages

I put the second pixel after the user pass all my landing page and gets to final point. I show user second pixel after he clicks on final button on my landing page. https://gyazo.com/2b16bfcc9cdf41f2e58e28c1672cc780

So, after a few minutes after putting your pixels into landing page you'll get your first remarketing audience. After that you could setup different campaigns in your traffic sources for these audiences. First campaign - for audience, that just made a first click on your landing page and the Second campaign for the users, who passed all your landing. As for my experience, the first one will get more users but it's CPA would be a bit higher.

Usually I setup campaign for RON traffic( because it drives more volumes and we need LOTS of volumes for this campaign).
CTR on this campaigns is usually 4-5 times higher that average RON campaign and drives leads for 3-4 times cheaper than average campaigns. It all depends on country and offer.

I'm glad to hear your advices&recommendations for this stuff!

12-04-2015 03:38 PM #2 dotcom (Member)

Nice share, what kind of banner ads do you use for the remarketing campaign? For mainstream, typically remarketing banners would have like a discount/promo code... But I'm assuming for adult, you just use any high CTR banner?

12-04-2015 03:59 PM #3 cpamatica (Senior Member)

Quote Originally Posted by dotcom View Post
Nice share, what kind of banner ads do you use for the remarketing campaign? For mainstream, typically remarketing banners would have like a discount/promo code... But I'm assuming for adult, you just use any high CTR banner?
I tried remarketing for mainstream dating only with adwords but didn't get any good results. In adult dating I'm using the same type banners as for average campaigns, also I've tried some angles like "adult dating sucks". They get much more CTR than in average campaign because of remarketing audience

11-25-2016 01:30 AM #4 infiniteinc (Member)

Quote Originally Posted by cpamatica View Post
After that you could setup different campaigns in your traffic sources for these audiences. First campaign - for audience, that just made a first click on your landing page and the Second campaign for the users, who passed all your landing.
Great stuff, I just started capturing a remarketing audience on ExoClick yesterday thanks to your thread.

I was wondering what type of landing pages you send them to (the exact same one) or do you just send them directly to the offer?

Thanks!

11-25-2016 03:16 AM #5 sonicglm (Member)

I tried doing this but couldn't get the retargeting pixel to fire on the click through of my lander... anyone willing to share the code they are using?

12-15-2016 05:36 PM #6 givizator (AMC Alumnus)

@cpamatica Thank you for sharing that, I've setup it on my campaigns on Exoclick to give it a try.

Adnium is an other big adult network that offer a retargeting option if you didn't tried it yet

@sonicglm

Here is the code I've setup :

<script type='text/javascript'>
function fireRetargeting(goal) {
document.getElementById('retargeting').src = 'http://main.exoclick.com/tag.php?goal=' + goal;
}
</script>
<div id="overlay" class="show_hide" rel="#q0" OnClick="fireRetargeting('ID_TRACKER_STEP_1');"></div>
<a id="out" OnClick="fireRetargeting('ID_TRACKER_STEP_2');" ...
with ID_TRACKER_STEP_X from

<!-- START Exoclick Goal Tag | Landing first step -->
<img width="1" height="1" src="http://main.exoclick.com/tag.php?goal=ID_TRACKER_STEP_X">
<!-- END Exoclick Goal Tag | Landing first step -->
<img id="retargeting" style="display:none;"/>
Need to be added at the end of your page, just before </body>, that's where we are going to load the exoclick image pixel.

That should work just fine
The clicks are showned on the Exo campaigns list.

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