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Adcash Campaign - Ditch it, maintain it, scale it? (5)

12-02-2015 07:20 PM #1 jack45 (AMC Alumnus)
Adcash Campaign - Ditch it, maintain it, scale it?

Hello Stackers

I recently started a web pops campaign on Adcash which was profitable off the bat but is now nearly breakeven only after two days. The GEO is a small European country, but to me this still doesn't justify the sharp decline. My campaign should be increasing in ROI as I blacklist, not decreasing

I have only blacklisted 5 publishers and OS X (None of the publishers was in the top 5 volume)
Monday was my best day in volume, since then volume has decreased daily. Maybe Today is just a bogus day.
My landing page CTR is less than 1%, Offer CVR is 20+%

Soooooo, what do I do now? On Monday I was thinking "great, I should be able to scale this across more GEOs and traffic sources and hopefully hit mid $xxx daily profit in a week"

Now I'm thinking fuck pops, move your focus to facebook/mdsp. The landing page should improve significantly on these traffic types.
... or fuck small GEOs, focus on the US market to avoid this volume/saturation headache that I have on pops.

I want to hear what other people think I should do, right now I am running a small $30 test on Zeropark, had plans to get a campaign going on Gunggo but my AM is at AWA so can't get hold of him.

30/11/15
Rev: $268
Cost: $162 (Includes click loss)
ROI: 65%

01/12/15
Rev: $213
Cost: $152 (Includes click loss)
ROI: 40%

02/12/15
Rev: $86
Cost: $80 (Includes click loss)
ROI: 7.5%

12-03-2015 04:44 AM #2 sebastian_r (Member)

Adcash is very inconsistent, one day the traffic is there, next day its gone. Not much you can do about it, besides not buying there. Try raising bid, or set up several campaigns with the same targeting. If it does not help, test other networks.

Test popads, propeller, exoclick, mediahub, dntx, wiget, revenuehits, popcash and see if they have traffic for you.

Anyway, pop is not a consistent game. Make money as long as everything is fine, be prepared to see your campaign die every single day.

A counter intuitive thought to end this post: Sometimes campaigns die due to "optimisation".

For example, I had an campaign doing 300-500$ day on a single traffic source with about 30.000 impressions.

Chrome was profitable, android browser not. Android browser was only 7k impressions.

After cutting android browser, my traffic dropped to 10k overall and the campaign wasn't profitable anymore. After undoing the "optimisation" everything was back to normal. --> Undo your optimisation and see if it helps.

12-03-2015 01:38 PM #3 matuloo (Legendary Moderator)

Quote Originally Posted by sebastian_r View Post
A counter intuitive thought to end this post: Sometimes campaigns die due to "optimisation".

For example, I had an campaign doing 300-500$ day on a single traffic source with about 30.000 impressions.

Chrome was profitable, android browser not. Android browser was only 7k impressions.

After cutting android browser, my traffic dropped to 10k overall and the campaign wasn't profitable anymore. After undoing the "optimisation" everything was back to normal. --> Undo your optimisation and see if it helps.
This happens to me all the time, we optimize a campaign and all is fine, but once we over-do it, the campaig dies. The breaking point is hard to detect tho, usually I dont see that happen right after the first attempt at optimization, but rather when we do "too much" of it. Nobody directly confirmed this to me, but I wouldn't be surprised if the algos of traffic networks prefered buyers with less optimized campaigns as they can sell more traffic to them.

One more thing that comes to my mind, sometimes we hit a creative that works really really well but the performance dies of really fast - like within a few short days. Its almost always in small GEOs or at least a small spot, which might corelate with your case of targeting a small European GEO. But, it is usually a banner, probably there is something eye catching on it that attracts new surfers for the first few days and then burns out quickly. Maybe you hit a similar situation with your LP, try to make some changes to it.

12-03-2015 07:36 PM #4 jack45 (AMC Alumnus)

Thanks for the advice guys.

I woke up today to a loss and decided to raise the bid after hearing a competitor had bidded higher.
Quality and volume has come back and it should turn a small profit today.

Spoke to my AM about hitting the weekly threshold for payment this Monday.

Now I need to figure out how to improve the low CTR of the lander.

Ideas right now are:
Audio
Split-test entry pops

12-03-2015 07:52 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by jack45 View Post
Thanks for the advice guys.

I woke up today to a loss and decided to raise the bid after hearing a competitor had bidded higher.
Quality and volume has come back and it should turn a small profit today.

Spoke to my AM about hitting the weekly threshold for payment this Monday.

Now I need to figure out how to improve the low CTR of the lander.

Ideas right now are:
Audio
Split-test entry pops
Totally forgot about this possibility Loosing a place or two in the bidding chain can have a big impact on traffic quality and conversion rate. I'm not sure how big the effect is with adcash and pops, but with banners, the effect can be huge.

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