I'm relatively new to the scene of AM and started launching campaigns last week.
I read somewhere about how we should just launch the heck out of them in order to find one that is profitable and scale from there. However I'm now struggling (like in my thread) even with a few. And to make things worse, it's all bleeding money.
I believe profitable campaigns aren't found, they are built. For each single offer, there's so many things to track, like placements, bidding, landing pages, speed, etc. And all of this is just for 1 traffic source. If I launch an offer in 3 different traffic sources that's multiplying everything by 3.
And not to mention that's just 1 campaign, I'm already getting overwhelmed at managing 3-4, and I feel if I start launching anymore I'm going to start losing focus on the first few, and just really throwing shit on a wall and seeing what sticks, which is insanely bleeding money away. And I'm only doing pops with no banners to track!
I hear how how it's recommended to launch 1-3 campaigns a day to really speed up the learning curve. How do you guys actually keep track of your campaigns? There's gonna be like a thousand lines in your
Really appreciate your thoughts here, thanks.
"However I'm now struggling (like in my thread) even with a few."
Focus on a few then until you get the hang of it. Having a whole bunch going at the beginning can be a bit overwhelming. But for me many of them were duds so I was closing campaigns down as much as I was launching them, so I didn't end up with a ton going at the same time.
If you're feeling overwhelmed, that's a sign that you should probably slow down a bit.
For beginners, there are so many "mistakes" that need to be made as a mandatory part of the learning process. It would be much better to make each mistake at most a couple of times, with a few campaigns, until you have solid experience and understanding of the entire campaign set up and optimization process.
Setting up 1-3 camps/day before you're confident on what you're doing will probably cause a lot more "budget bleeding", as you'd be replicating the same "mistakes" over many campaigns instead of using a few camps to learn the same ropes.
Having said that - it doesn't mean you should spend an inordinate amount of time trying to optimize an offer that doesn't convert well enough to even warrant optimizing! With pop, if you're testing popular offer types (e.g. sweeps), you can test how promising an offer is just by ripping all the most-commonly-seen landers. Try to pick a less-competitive geo that still has lots of traffic volume, use ripped landers to test a number of similar offers, find one that converts at least somewhat well, and then learn to optimize your campaign.
Once you have the entire launching and optimization process down, you can manage more camps without feeling overwhelmed. Another thing you can do of course is hire help or outsource some of your work.
Sorry for the long-windedness but hope that helps!
Amy
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