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How To Scale A Bing PPC Campaign? (5)
11-29-2015 10:57 PM
#1
hermesplutus (Member)
How To Scale A Bing PPC Campaign?
I have a $10 campaign on bing that does it's job fairly well. I get roughly 30c clicks (so roughly 30 clicks per day for $10) and the quality of my traffic is good. However whenever I try to scale up I just seem to make the traffic more expensive and generally worse.
If I increase the budget to $20, $30, $40, etc I just don't get the traffic to spend the budget, and if I increase the CPC of my ads then I get much worse traffic and high bounce rates.
Has anyone else experience this problem? How did you fix it? I've been stuck on this for ages now.
12-05-2015 04:06 AM
#2
johna5150 (Senior Member)
Originally Posted by
hermesplutus
I have a $10 campaign on bing that does it's job fairly well. I get roughly 30c clicks (so roughly 30 clicks per day for $10) and the quality of my traffic is good. However whenever I try to scale up I just seem to make the traffic more expensive and generally worse.
If I increase the budget to $20, $30, $40, etc I just don't get the traffic to spend the budget, and if I increase the CPC of my ads then I get much worse traffic and high bounce rates.
Has anyone else experience this problem? How did you fix it? I've been stuck on this for ages now.
Not sure if you can do this on Bing, but I used to when I was on Facebook-- try cloning the campaign in a separate group with exact same ads, keywords, budget, etc. and see what happens.
12-05-2015 05:56 AM
#3
thuglife (Member)
Originally Posted by
hermesplutus
I have a $10 campaign on bing that does it's job fairly well. I get roughly 30c clicks (so roughly 30 clicks per day for $10) and the quality of my traffic is good. However whenever I try to scale up I just seem to make the traffic more expensive and generally worse.
If I increase the budget to $20, $30, $40, etc I just don't get the traffic to spend the budget, and if I increase the CPC of my ads then I get much worse traffic and high bounce rates.
Has anyone else experience this problem? How did you fix it? I've been stuck on this for ages now.
It's not a problem per say, it's how a bidding system work. You want more traffic? Sure, just pay more.
It's the same way with all traffic sources unless you're doing direct media buying/newspaper ads where it's still very inefficient.
12-17-2015 08:29 AM
#4
trust93 (Member)
I had the same problem with Bing. Honestly I don't see how anyone can get any volume there. I gave up on it. Putting in a lot of effort for a couple pennies a day is not worth it
12-25-2015 11:31 PM
#5
hangman (Member)
yah. i am just not getting enough search volume on bing.
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