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Help me out... Having a hard time How to cut poor site (optimization) (5)


11-29-2015 06:19 PM #1 alexbaik (Member)
Help me out... Having a hard time How to cut poor site (optimization)

Hello Experts....

I'm still new and learning everyday....

I'm running few sweepstakes in Popads and popcash....

and need to learn how to optimize .... first step is I need to learn how to cut poor conversion site. Please help me out how I can do that?
Is there any tutorial video?


11-30-2015 12:00 AM #2 vortex (Senior Moderator)

Please see this thread for a tool you can use to cut placements:

http://stmforum.com/forum/showthread...Banners-Part-2


However, I'd suggest that in the beginning, your focus should be on getting more traffic for testing offers and landers, i.e. only cut the very bad placements to avoid cutting traffic which would slow down your testing. Once you've found a good offer and a good lander, i.e. you're close enough to break even, then use that tool from the post above to cut placements that aren't giving you your minimum acceptable ROI (e.g. 30%).

Hope that helps!


Amy


12-18-2015 02:06 AM #3 alexbaik (Member)

Hi Votex,

Thanks for the information. Yes I had your good calculation system earlier and using it already... And still need to learn more optimizing the campaign.... such as like white-list and black-list. Basically if I run the pop ads and capture the site id and never convert from the site, then I need to exclude the site id if I run another campaign again. And I need to know how I can do this... I always do many tweaking campaign (like AB Split tests) make it best conversion result, but I need to know how to make a blacklist and whitelist for my own campaign. Please help me out....


12-18-2015 10:33 AM #4 caurmen (Administrator)

@alexbaik - sounds like you're overthinking things a bit!

You don't need to use complex blacklist and whitelist rules. If you follow Vortex's system you'll be doing all the optimisation you need, and you won't risk cutting off all your traffic as you will by over-optimising.

Focus on getting something that works well across a lot of placements first!

As a side note, I wouldn't recommend automatically blacklisting placements across all campaigns if they don't convert on one. Different placements respond to different angles.


12-18-2015 10:59 AM #5 matuloo (Legendary Moderator)

Keep this in mind when cutting sources by default !

Quote Originally Posted by caurmen View Post
As a side note, I wouldn't recommend automatically blacklisting placements across all campaigns if they don't convert on one. Different placements respond to different angles.

You can make your own personal blacklist tho, but be careful with what you put into it.

I do it as well, but only with placements that are for example : full of bot traffic, have horrible CTR ... the absense of conversions, when all other factors seem to be ok, shouldnt be a reason for all-campaign-wide blacklisting.


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