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Newbie Question: How Do You Set oCPM Now? (4)

11-29-2015 07:59 AM #1 erwincan (Member)
Newbie Question: How Do You Set oCPM Now?

Hello everybody!

I set my ads to optimize for "Link Clicks to Your Website" and then "Automatic". But then the cost became really high - around $2.20-$3.50 per website click.

So now I'm finding ways to lower it. And I found out it's by using oCPM.

Now, how do you set oCPM? (I cannot find the terms "oCPM" or "optimized cost per impression" anywhere while setting up ads.)

Well, anyway, I read the forums and took my guesses.

Please look at attached image.

I set optimization for "Link Clicks to Your Website" and then the bid amount as "Manual"... and then "Impression". But then, the display shows that I'll still be paying "per link click" (encircled)?

How can I bid for impressions and not for clicks?

Or do I even get it right?

Thanks!

11-29-2015 08:34 AM #2 neta_oren (Member)

http://www.jonloomer.com/2015/11/24/...dding-changes/

"Optimized cost per-impression (oCPM) has changed. oCPM is no longer an option in the optimization for ad delivery dropdown. You can choose to optimize your ad for link clicks and get charged per impression, which, put together, is the equivalent of the old oCPM. However, this is not always the best choice. For some objectives, you may be better off being charged for actions, for example."

11-29-2015 08:37 AM #3 iAmAttila (Veteran Member)

C2W > Automatic > Impression = oCPM

11-29-2015 08:54 AM #4 neta_oren (Member)

Hey Attila,

what do you think is the best payment method for boost post at the moment?

Cheers

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