Hi all
Just starting out and would like some input. Am thinking of doing sweepstakes offer and wanted to focus on FB traffic, however wanted to know if cloaking or churn/burn FB accounts were mandatory? I've read the FB ad guideline and it does not explicitly condone sweepstake offers but then again FB seems to ban out a lot of accounts fairly easily.
If it does require cloaking or churn/burn then I would probably stay away from it and opt for PPV type traffic via pop ups, though if someone has thoughts on this too I would like to hear it. 
Thanks,
SP
Yes, it does.
We're seeing accounts running sweepstakes lasting for months, possible direct relationship with FB $$$
Also seeing some cloaked ads lasting for months, while most lasting barley days.