Fb Audience Reach Issues (5)
Ok so I seem to always have issues where my ads audience reach slowly starts to die down, I am guessing through ad fatigue. To battle this I have the same adset with 3 different images, so I rotate the images every 3-6 days, only one adset live at a time.
Now my question is this, It usually takes me a good 5 days to reach the sweet spot of daily ad spending, once paused, is it good practice to drop daily ad spend back to the original amount then build up again slowly...? or should I just carry on from there?
The reason I ask is because after I paused my ads I generally struggle to get them up and running again.
Whats the audience size and daily reach
Audience size about 1mil, and daily reach 10 to 15 thousand
My ad frequency is only 1.7 but slowly begins to flat line, ad relevancy is 10 so I don't think that is the issue.
Do you think it may be that I am pausing campaigns and restarting them?
Hey,
I hear from multiple sources that pausing and restarting campaigns is a bad sign.
I also do have the same problems as you with ads slowly dying down though.
On my other thread it was recommended to let ads on the same target url run at the same time with different creatives. Didnt try yet
Cheers
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