Hi,
As in the other awesome thread for scaling FB ads, i have been scaling our high ROI campaigns with 50% a day.
Now it seems i have shot beyond the point of sweetness -> increased spend and lower absolute profit. How do you normally react, just scale back to the last sweet point?
Sorry if that seems obvious to some ...
Cheers
Yup, and then try to run another advert at the same time with a different creative.
Hey,
you mean same Target URL - Different Creative?
We have huge target audience > 1 Million, but why would you do that at the same time? From my experience this normally influences the original ad negatively, if still positive ROI.
Do you have different experience? So far my experience with scaling sideways (splitting age groups, same interest) has been of not much success, since it normally influences the original ad (with all age groups)
Cheers and thanks a lot