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How many banners to split test when starting a new offer? (2)


11-23-2015 10:09 PM #1 anty45 (Member)
How many banners to split test when starting a new offer?

Hello everyone,

I am starting a new offer, it's an Iphone 6s giveaway. I was wondering how many different angles I should start with, specifically how many different banners I should try?

I wanted to start by split testing 4 different banners. I also wanted to try 2 different landing/pre-sell pages. I'm unsure if this is the correct approach..

Thanks in advance!


11-25-2015 02:03 AM #2 dr0z (Member)

IMO, that is fine so long as you have tracking in place. The amount of variables you can test will hugely depend on how big your budget is. But be sure to start off with 1 traffic source until you master it.

And use caurmen's guide for cutting ads using statistical significance.

http://stmforum.com/forum/showthread...op-Running-Ads


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