So I have pretty big mobile campaign, getting ton of clicks and I'm looking for tips to boost ROI which is at 25-30% now. Landing page CTR is at 7%, CR at 30%
From your experience, what minor changes have made a huge difference for you?
P.S. I've added back button script which brings me extra 200-300$ a day already
Thanks
It depends on the campaign and the traffic source but vibration script, entry alert message can make a difference if used properly.
Try to change the style of the landing page and message (image, colors, background)
And of course, lp speed
Get more traffic. Volume is the name of the game.
Have your images been compressed as much as possible? Minified css/js? If not on a CDN, is latency between your lander server --> target country reasonable?
Could try testing some copy variations too. We've had some big jumps in CV just by changing a couple of words.