Sorry had to click bait a bit because thats what we do gezzzz
Anyways here is the split test.
Have a profitable campaign running right now narrowed down to single ad with single lp and single offer. Scaled.
Now I tried something strange, I split tested the exact same lp against the exact same lp. LOL right?
Lp1= www.domain.com/lp1
LP2= www.domain.com/lp2
LIke I said they are exactly the same thing and rotated at 50% evenly, only difference is in the web-address its named lp1 vs lp2 ONLY difference.
So lp2 is making about 20% more roi at scale, not sure why but if you have a profitable camp, throw that split test in and see wtf happens haha.
This is called A/A testing, marketers do this sometimes to test their setup....however, i consider it a waste of time. Later when you get more data, the results should get much closer to each other....better use your traffic to test other landers.
http://conversionxl.com/aa-testing-waste-time/
I just find it so strange, its at scale too.
Thousands of visitors with thousands of dollars spent per day on the same thing with different results.
Well this certainly is a valid test.
To really understand what's going on you need to break down your stats a bit more. If you are running on mobile, break down by OS, browser,screen size, connection ec. to see why one does better than the other.