Hello All !!
I believe Ads can perform better if you design them to be most relevant to your viewers.
Using the new features Facebook recently added, you can learn important characteristics of your traffic in a specific area
and make your ads most adapted to a local traffic, per city for example.
To summarize the news, here is what you get :
1. Better insights about your potential customers.
You can discover the local people busiest days of the week and times of day and see aggregate demographics of the people nearby, including age, gender, tourist and local residents.
2. An easier way to create locally-relevant ads for all your locations.
For instance, people viewing an ad from different cities will get the promotional content dynamically adapted to their specific city.
read more here: http://socialmediaweek.org/blog/2015...cal-marketing/