Your Best Dating Offer Suggestions! (2)
As many of you know, I’m in the dating advice business for men, and I’m always looking for new offers to promote to my opt in email list. Early on in my direct marketing career I learned that your customers consume faster than you can create (and a buyer is a buyer is a buyer—when they are “in heat,” they don’t buy one thing, they buy lots of things), so I am always on the lookout for new offers to promote to them, and perhaps you fellas can bring a few offers to my attention I’m not currently promoting.
I promote most of the dating advice offers on Clickbank, all my own products, the DiCarlo/Pandora’s Box offers, mainstream, casual, and adult dating offers on Adsmilis, Globalwide Media, and Dating Gold, but surely I am missing out on some good ones.
If you have any suggestions for both offers and networks please share, either in this thread or via PM.
Now, what may be of interest to you is how I “look at” these offers. Instead of running traffic from traffic source to lander to offer, I run from traffic source to my own email opt in page, so I “am my own offer.” Then I entertain them via follow up email (lots and lots and lots of follow up email), pitching them various offers in addition to all the entertainment (if you don’t entertain them, they will tune out—if you do, they will tolerate your pitching and keeping opening your emails).
My goal is to pay off the cost of lead acquisition as fast as possible so I own the list outright, and all revenue after I pay off the lead acquisition is profit (actually CTA, Contribution To Overhead, but I try to keep that low). If I can pay it off in 30 days, it becomes self financing. So, every offer chips away at the initial cost of acquisition until it is paid off. CPA offers are especially helpful with this because it is much easier to generate a lead than a sale—but over the long term, cost per sale offers (and revshare) are more profitable.
So I “lead” with more CPA offers, then focus on actual sales over time. There is also revenue from list rental, etc. The main profit, however, comes from the long term value of my list—some of my subscribers that opted in circa 2004 are still with me, and they still buy. I paid off their acquisition cost a long time ago, but whenever I send them a new offer, they buy again, so it is very important to keep a constant stream of new offers in front of them.
Let me know all your suggestions!
-John Alanis
I pm'd you something 
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