Like the title says, what's your more or less effective way of coming up with angles for sweeps offers? Basing my angles normally from the Life Force 8 (Ca$hvertising), it's the one type of vertical that seems a little harder to crack.
• Survival, enjoyment of life, life extension.
• Freedom from fear, pain and danger.
• Comfortable living conditions.
• To be superior, winning, keeping up with the Joneses.
• Social approval.
To some extend sweepstakes covers all these, no?
To a certain extent, but not as much as I'd like them to. You have to really think outside the box for sweeps angles, at least I know I do.