Hi Guys,
With $2.4 billion spent by shoppers on Black Friday last year, you should consider aiming to be part of this event revenue on 2015,
and there are so many awesome offers available (such as e-commerce, Health, Fashion) you can choose to set up your campaign for Black Friday...
Here are also two PPC strategies, which I happen to read and they really sound interesting:
1. Structured Snippets. Released in Q3 of 2015, structured snippets are non-clickable ad extensions that allow you more real estate within your ad to highlight special offers and discounts. Structured snippets help to increase CTR and can be set at the account, campaign, or ad group level.
2. Optimized Website & Landing Pages. In my opinion the content of your website or landing page should stress out a message like "Don't miss this limited opportunity!"
see more at: http://www.socialmediatoday.com/mark...g-black-friday
Good luck!
ilana
Have you actually tried out the callout snippets for specific offers? I think it might perform better than changing the ad when you have a special offer because changing the ad means losing your ads quality score whereas changing the ad extension I do not believe has an effect on quality score.