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89% Clickloss in Popads?? (7)

11-14-2015 02:52 PM #1 thunderx3 (Member)
89% Clickloss in Popads??

Hi guys and girls,

I played around with Popads a few days and today i did the following:

Created a mobile popunder campaign.
Cost: $4
Countrys: TH, CN, TR, NL, HK, UK, NO
Visits: 3,989

After the campaign ended i looked at the backend of the offer.
There i only saw 444 visits, which is about 89% clickloss.

This was not the only test and i had similar results on the older tests. I even 301 redirected it to the offer on all tests.
Same offer/ page with other network i saw the "normal" clickloss of 20%-30%.
I even use an ubuntu VPS, which was a pain in the butt to setup up back than lol

Any idea on what's going on and how to prevent it? I even used the blacklist that was posted here from Mr.Green i think.

11-14-2015 04:45 PM #2 harke (Member)

Some countries tend to have big loss. You should drill deeper because it is particular IDs causing issues and not the whole traffic.

See chart below as an example:

Y axis - discrepancy
Lines - different IDs

11-14-2015 05:09 PM #3 thunderx3 (Member)

@harke
Yeah i thought the same, but how to check that? From which software/ tracker is the chart above? Currently i don't have/need a tracker.

11-17-2015 02:18 AM #4 harke (Member)

That's coming from excel. I use Voluum API to get the data and then match with popads

11-17-2015 06:15 AM #5 danngu82 (Member)

If you are doing paid traffic, you need a tracker especially with mobile campaigns or else you will just be wasting your time and money.

11-17-2015 08:09 AM #6 cbrughmans (Member)

This is really strange because with a pop campaign a visit will count after the landing page has loaded and hence it should be registered in the backoffice as a visit as well.

Could it be the advertiser placed the pixel on the next page so that the visits they count are not on the landing page but on the next page?
That would be the only reasonable explanation IMO

11-20-2015 09:04 PM #7 thunderx3 (Member)

Really confused aswell. I saw that web pops have a higher clickloss than mobile.

Question to all of you: What causes the clickloss besides speed, server locations, etc. Does bot traffic have any influence on this? If i track down some big bot ID's and remove them, will the clickloss be lower?
Any tips on how to reduce clickloss will be appreciated.

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