Home > Technical & Creative Skills > Tracking Campaigns

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Cpv Lab vs Voluum (3)

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Hi Guys

I have 2 questions

1. I am trying to find after there is data or traffic in my cpv lab what are the important things which you will track and monitor , is there a guide on it ? I am trying to balance between over analysis and under analysis too

2. I am using cpv lab and i am trying to check if switching to Voluum if it is worth it ? As i am trying to keep my cost low or I will want to use the money to spend on advertising . Any comments ?

Thanks and Regards

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CPV Lab is quite outdated to the best of my knowledge.

I would switch to Voluum and use the managed infrastructure for now.

What kind of campaigns are you running? Are you using landing pages?

No one can really tell you what is and isn't worth analysing, it's up to you to look at data and learn from it but you can definitely focus on some more important metrics like:

Offer conversion rate
Banner conversion rates
Landing page click through rates
Earnings per click
Etc.

Without context it's a bit hard to explain... kind of like having a new laptop and asking "OK, so what parts of Windows should I use?"

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In general though, I would get off CPVLab at all costs and make the transition earlier than later. You are not keeping with the times and there could be data you're missing out on, features like blocking bots, and not to mention over speeds/performance

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Home > Technical & Creative Skills > Tracking Campaigns