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How to scale on Pops traffic without competing with myself? (7)

11-12-2015 11:23 PM #1 v1r4l4adv (Member)
How to scale on Pops traffic without competing with myself?

I guess it's a simple question, but i haven't been able to find the answer yet.

E.g I'd like to run the same offer on:
- AdCash
- PopADS
- Propeller
- Zeropark
- Popcash

the Geo is pretty big (e.g India, Brazil and so on), but if i optimize the campaigns blacklisting several placements, the traffic will not be so huge (average 200$/day for each network).

The question is: should i care about the risk to compete against myself, since some of these networks are sharing their traffic?

Zeropark, for what i know, is brokering traffic from several traffic sources. Not sure if the other ones do the same.

thanks!

11-13-2015 01:35 AM #2 avalanche (Member)

You could launch them in phases, so you only have 1 new network/campaign going up at a time. Then see how that impacts your traffic on the existing networks. Sure, there will be other variables in play, but if you run that drill 4 times (1 original + 4 networks going live sequentially after that), you should have a decent idea of who is brokering from who. You could also get an estimate by looking at some referral domains for some of those networks in similarweb to get an idea of who is trading traffic where, but that will be much more fuzzy.

11-13-2015 09:45 AM #3 v1r4l4adv (Member)

Quote Originally Posted by avalanche View Post
You could launch them in phases, so you only have 1 new network/campaign going up at a time. Then see how that impacts your traffic on the existing networks. Sure, there will be other variables in play, but if you run that drill 4 times (1 original + 4 networks going live sequentially after that), you should have a decent idea of who is brokering from who. You could also get an estimate by looking at some referral domains for some of those networks in similarweb to get an idea of who is trading traffic where, but that will be much more fuzzy.
Thank you avalanche. But are there any informations about which ones are brokering traffic for sure? I'm sure that Zeropark do it, does all of them the same?

In another topic i read that a lot of them are buying traffic from Adsterra (they don't have a self managed platform btw). So using directly Adsterra could be better? I know it could be a stupid question, and it's easier if i test of all them. But any suggestion is appreciated

thanks

11-13-2015 12:17 PM #4 sebastian_r (Member)

Don't worry too much about hypothetical questions, as long as its green, push harder.

In a GEO with 200 mio. population, 200$ per network is close to nothing.

In many campaigns, I buy from all of the mentioned without noticing any correlation (only zeroconversion I never touch).

11-13-2015 01:42 PM #5 geezer (Member)

A valid question, but I personally wouldn't spend too much time thinking about this

Worst case scenario...you will be competing with yourself and not your competition, so you will still be getting most of the traffic spread across all networks. If you are satisfied with your ROI, why worry about this and waste time trying to find a workaround, when you can find better use for that time..like launching more campaigns

11-14-2015 06:54 PM #6 avalanche (Member)

The reason why I said to test is

1) Who is buying from who tends to change. Any info out there may not still be relevant, even if you're getting it from something reasonably reliable like similarweb referrals
2) Swimming further upstream to find the cheapest traffic isn't always worth the extra trouble. You already outlined one w/ the managed vs self-serve. There are many others, such as the downstream source layers on some additional targeting, has better support/reps, lower deposit amounts or campaign minimums, etc.
3) Each additional day you spend wondering about that instead of testing is $ lost.

11-16-2015 03:53 PM #7 Wiget_Team (Member)

Hey,

One suggestion is to buy your traffic from our self-serve platform (www.wigetmedia.com) since we have 70-100 million pops per day mainly from direct publishers (many och which are exclusive sources that are not available elsewhere). That way you at least reduce the risk of competing against your own campaigns.

However, as mentioned before here, the risk of you competing against yourself is really hard to find out. It's more or less impossible to map out who is buying what from who and when because this changes all the time. Best thing to do is probably to just measure your results and focus on generating the ROI with the tools you are in control of.

Anyways, let me know if you have any questions about our self-serve and I'd be more than happy to help out.

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