ZeroPark: Creating Multiple Campaigns at Different Bids (1)
I've created three campaigns today promoting the winning LPs and offers. The loading speed of my page is averaging about 700ms-1.3s based on 2 days worth of data. The one labeled as "MidBid" was the campaign I was running since last Friday but only at specific peak times in Australia. I have ran the campaign for about 7-8 hours and here are the results:
I created these campaigns to determine how many redirects I would receive at a specific bid range. The cons of running this campaign is competing with myself and not being able to monitor it during peak times since that's when I go to sleep. Maybe I'll hire a virtual assistant to help me monitor and pause out bad placements. The pros of this campaign is that I'll get more of the market share.
Here are some things that I've noticed:
1) The highest bid campaign spent the most of course and also received the most redirects and is the most costly. There were only 2 placements that spent a significant amount, $22 and $13. The other placements less than 2x the payout offer which I was affording to lose.
2) The lowest bid campaign spent quite a bit, but still not more than my original MidBid campaign that I've been running. There was one placement that spent $44 with only 4 conversions. I paused that one. Otherwise, my campaign would have only lost ~$50.
3) The MidBid campaign is the campaign I was most surprised with because it didn't spend as much as the lowest bid campaign. But then again, it kinda made sense to me that it didn't since I've been running it for almost a week and paused out the bad placements. However, I took the bad placements from the MidBid campaign and searched it on the HighestBid/LowestBid campaigns and didn't see any significant spend.
Questions:
1) Do you think this approach is good? What's something I could work on to improve? My ROI for the MidBid campaign for the last couple of days has been -40-55% ROI.
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