Hello everyone,
I'm in the process of starting my first campaign.
One of the first steps is to boost my Facebook Community fan page which is made to target the demographic I need.
Specifically the product I'm trying to convert helps older women look younger again.
1. When boosting my page, what parameters should I use, especially the interests. Or rather how do I do research to find the interests of my perfect customers?
2. How many likes do you need to make an effective custom/lookalike audience?