Pre landers, can you give me some tips? (4)
Hi guys,
I have been doing a traditional mobile content CPA (Carrier billing) campaigns marketing for a while now and doing pretty well 
But... I never build a pre-lander to any offer, meaning I was running the advertiser offer landing page.
Can you please help me understand on which kind of offers you are usually using pre landers? How do you make it appear before the advertiser landing page and redirect to it?
Any tip can help.
Thanks in advance!
Kinan
Hi,
I think it is always worth running a pre-lander. The way it works is that you upload the pre-lander to a server. Your ad then points to the pre-lander and the pre-lander forwards the user to the offer page. There are plenty of examples that with a pre-lander you can make an offer profitable or double ROI.
You just need to make sure that you forward any subids from the ad to the offer to still be able to optimize. I use
I would def try some pre-landers if I was you to see what happens. You might be very suprised. It also depends on the offer page though. Maybe they already have a killer lander and adding on would be too much. But thats usually not the case.
PM me if you need further help and keep us posted on the results!
Paul
Thanks for you answer Paul!
What is the vertical that works best for it?
Its not a specific vertical thats best for it. It can help in pretty much every vertical.
Its great for mobile content, Games, Dating...
But you must make sure you have a good pre-lander otherwise it can also kill your campaign. You need to make it appealing, you need to make it in the context of the advertisers LP and the banners, you need to make it FAST and you need to make it sell.
You should split test between direct linking (what you are doing) and using pre-landers. See which performs better and optimize and scale.
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