So Fb is currently testing this new feature in Ireland and Spain, FB users can either "like, love, haha, yay, wow, sad or angry" face our ads.
I think this will be AWESOME!!
I am extremely curious how this feature will play out.

Imagine all the useful information this will give us as advertisers.
Thoughts? Feelings?
Franky88
Actually , i think it would affect those who are using grey hat niches , as the reaction "sad" or "angry" can be used for their posts once they find out it's fake.So it's gonna work for them in the negative way.
Re-read the screenshot anurag, it says that even negative reactions will be counted as "likes" for the auction 
The icons could certainly use some work! Seems a little gimmicky from first glance, perhaps it's because I'm relating this form of reaction to click-bate style sites.