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Challenges on breaking into the Rehab space with Pay Per Call (5)

11-04-2015 06:55 PM #1 ringpartner (Member)
Challenges on breaking into the Rehab space with Pay Per Call

If there is one vertical in Pay Per Call that I constantly see dramatic ups and downs its Rehab. No matter how good the ad, landing page, or blog is there always seems to be inconsistent paid calls. Wanted to share some of my challenges and experiences I see on a daily basis.

Challenges & Tips:

1) Rehab is pricey. If callers do not have private insurance or able to pay up front with cash. Probably not going to be a paid call.

2) Understanding the different programs that the rehab centre's offers. For example there are three major ones which are Inpatient Treatment, Detox, Out Patient Treatment. (feel free to ask me any questions about these)

3) Educating callers on what is being offered. Having a great blog or website is key. Does the patient need to leave their state for treatment (not all centres will pay for travel), ensuring they have proper insurance or can pay out of pocket.

4) Do you target the Addict? - Lets be honest the addict spends all their money on the substance, or don't have qualified coverage. Generally they would have Parents to pay for treatment, still under the family coverage, or court ordered either from their work (which sometimes pays for it depending on the circumstance) or from a legal incident.

5) Do you target the Family Members? This seems to be the better option because of the reasons above. The struggles though is at the end of the day if the addict doesn't want to go they won't go. Most of the time when family members call in there is a follow up call that is required. Usually because they need to have a intervention still. Or they don't have all the persons information (how much they use, everything they use, how long etc)

6) Do some research on what substances are seen most. Usually the big three people think of are Cocaine, Meth, Alcohol. One that people forget about or overlook is pain killers. There are tons of people who were seriously sick at one point that got hooked to their pain meds. Avoid targeting Marijuana. Most centre's won't accept that.

Would love to hear some other challenges or tips.

- Taylor

11-05-2015 06:46 PM #2 makeitrain (Member)

Great post Taylor. Thank you.
Challenge: Paid search traffic source don't allow drug related keywords, making it much harder to target.
Tip: Certain types of drug use is very geo specific. Targeting certain states and/or cities that have huge problems with a particular substance helps a lot.

11-05-2015 08:44 PM #3 ssmarketers (Member)

Have any example of these successful landers or adcopy?

11-10-2015 09:34 PM #4 ringpartner (Member)

@makeitrain thanks for the feedback. Great call on doing substance by Geo. The more I think about that the more opportunity I see. In your experience would you say seo/blog is the way to go?

@ssmarketers I cannot share any of RingPartners clients work or creatives. Everyone works hard for their secret sauce However, I would do some research online to see what you find.

11-15-2015 07:54 PM #5 makeitrain (Member)

Quote Originally Posted by ringpartner View Post
@makeitrain thanks for the feedback. Great call on doing substance by Geo. The more I think about that the more opportunity I see. In your experience would you say seo/blog is the way to go?
Honestly I haven't tried that route yet for rehab, but it's clearly a popular one.

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