Hi, What's your bid strategy?
For some reason, the suggested CPM is always: 3.70$.
no matter what country. (I'm talking about pop under).
I'm supposed to ignore the suggested CPM?
if you can share few tips about how do you choose your bid in Adcash, It's will help a lot.
Thank's guys,
- Matan
I usualy bid like 50% higher than the suggest cpm. Hopefully others can chime in and give their thoughts. I think you need to be aggressive in bids though, sweeps can be competitive. However suggest CPM should change though based on targetting.. shouldn't stay the same for every country. maybe contact support?
Good technique is set a cpm then change it over time every hour, day or week depending on how fast you can get data. Look at the CR and bid cost, generally when your CR goes higher it means you just hit a good bid placement.
their suggested CPM tool is not really helpful. it does not consider specific targeting infromation like ISP, browser etc. if you see the same bid over and over, they might have a technical issue. jack already mentioned a good strategy. while i would focus on the traffic volume rather than on the CR in the first step. bid high, note the traffic volume, after an hour lower the bid, note the hits... and so on. at the end you will have a good idea of the bidding landscape for your targeting and you will know how much to bid for decent volume.