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Trying to make Adcash work with Voluum, not seeing cost. (9)

10-30-2015 02:33 PM #1 john_g (Member)
Trying to make Adcash work with Voluum, not seeing cost.

So I've been running with Zeropark and it's great. Now with adcash, having trouble with cost, it's just not showing up, even when I chose CPM and I set it to what I set in adcash.

I then contacted Voluum support and they referred me to the Impression Pixel URL FAQ page:

http://feedback.Voluum.com/knowledge...ssion-tracking

I got my Impression Pixel URL from Voluum just fine, but the problem is, I don't even know if adcash supports this. I couldn't find anywhere in their self-serve platform where I could put this URL.

I contacted the adcash support but got no response ...

So how do you guys work this? Please don't tell me we have to manually enter the cost every day, that would be... yeah.

10-30-2015 04:02 PM #2 Mr Payne (Member)

When you set your campaign up in Voluum and selected CPM as a set price, it should manually calculate costs based on the impressions Voluum tracks. You'll still need to check in Adcash to make a daily spend report to ensure it's reflecting accurate costs. If Voluum isn't registering the costs you manually setup inside of it, then I would back track from start to finish to see if there is something you overlooked.

10-30-2015 05:20 PM #3 john_g (Member)

Quote Originally Posted by mrpayne View Post
When you set your campaign up in Voluum and selected CPM as a set price, it should manually calculate costs based on the impressions Voluum tracks. You'll still need to check in Adcash to make a daily spend report to ensure it's reflecting accurate costs. If Voluum isn't registering the costs you manually setup inside of it, then I would back track from start to finish to see if there is something you overlooked.
Hey, thanks for helping out mrpayne.

OK, so I feel I should probably post screenshots of my Voluum set up at this point:

Click image for larger version.  Name: 1.png  Views: 71  Size: 39.0 KB  ID: 8911

Click image for larger version.  Name: 2.png  Views: 45  Size: 17.6 KB  ID: 8912

Besides that, I haven't done anything else in Voluum, nor in adcash. All I see in the adcash platform is the conversion pixel, which isn't what I'm going for here, even though their support is telling me to do this, I really don't understand why they don't get it.

10-30-2015 05:36 PM #4 exclusif (Member)

I have the same problem, and can confirm that AdCash doesn't support Impression pixel tracking (the additional link you get when ticking the Impression tracking checkbox in Voluum).

I really didn't want to update the cost manually all the time, so in the end I took my CPM cost, divided it by 1000, picked CPC as cost model in Voluum and entered the result there. It feels off but works since I use pop traffic where an "impression" equals a visit.

10-30-2015 05:39 PM #5 Mr Payne (Member)

I would move your "clickid" variable to the "external ID" box.

Otherwise, everything else is setup correctly. Adcash will not send the traffic costs to Voluum. By setting up your CPM $1.30 in your campaign, each impression that Voluum tracks from your campaign, Voluum will calculate the costs for you, the exact cost will not be passed from Adcash. That is why you will also need to run daily/weekly reports in Adcash and then update your campaign in Voluum for the exact costs to eliminate discrepancies.

You also don't need to setup conversion pixel in Adcash. Just track it through Voluum. You can go into Voluum > Select the Campaign > sort by zones and find which zones are making conversions or unprofitable. Takes those and create a white/black list in Adcash.

10-30-2015 05:42 PM #6 Mr Payne (Member)

@john_g - exclusif is correct. Chosen CPM / 1000 = CPC cost to input in your Voluum campaign. Keep in mind that you'll still need to do reports occasionally to keep costs exact.

10-31-2015 05:03 PM #7 john_g (Member)

This is so ... disappointing.

Hopefully it's only because the Adcash self-serve platform is new, and they intend on making it a bit more user-friendly in that sense.

Thanks guys, I really appreciate the help!

10-31-2015 05:22 PM #8 pronewbie (Member)

And if the cpm cost is for example 0.0051 you have to enter 0.0000051 cpc cost in Voluum which Voluum does not support it because it says: "CPC" Must be between 0.00001 and 10.00000.

10-31-2015 06:08 PM #9 olorin (AMC Alumnus)

Let's say your bid is $4.60 on Adcash. (which is $4.60 per 1000 impressions).
It means, one impressions cost : $0.0046

Click image for larger version.  Name: adcash.JPG  Views: 35  Size: 13.1 KB  ID: 8917

So in Voluum, you tick CPC in cost model, and you add $0.0046 in the CPC value field.

*** Check your stats daily because with the big discrepancies between adcash and Voluum, you will probably need to either adjust the CPC value or manually update cost in voluum.

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