Hi guys,
Currently running some campaigns. As 'targetting sharper' usually makes things more expensive i was wondering if targetting on 'language' is smart or not.
Thanks
Depends on what niche or campaign you are running. Also targeting by language doesn't necessary mean more expensive.
Local languages always converts better than one standard language (most probably English you are referring to).
E.g. If you run the same campaign with the same materials in France using the French language the results will be WAY better than when you're using English
Yes it never hurts to target by language. For example, just imagine how many people don't speak English in the USA... There are a bunch of ppl speaking only Spanish. I always set language targeting according to my ads.