Are you rotating your Facebook images enough? (3)
After launching an ad campaign on Facebook, my ads CTR’s reach their highest levels after 2 or 3 days.
Afterwards, my CTR’s go …lower and lower without ever coming back
In order to prevent lower CTR’s, I’ve gotten into the habit of rotating the ad images after 3 days.
If you’re promoting the same service or product, I recommend you start creating multiple ad variations with different visuals (try to get to the maximum of 6 images). You and I know, that the image has the biggest effect on how an ad is perceived on Facebook. But you don’t want to create a new ad from scratch.
The solution?
Run one campaign for 3 days, pause it, and activate another Facebook ad campaign. Then pause it and re-activate the old campaign. You’ll probably never reach your highest CTR’s.
Keep on rotating until you’re not happy with your CTR anymore. Then start a new campaign.
The advantage of this strategy:
- You squeeze out the maximum return form each of your ads
The guys and gals from DU Battery do a GREAT job:
Afterwards, my CTR’s go …lower and lower without ever coming back
In order to prevent lower CTR’s, I’ve gotten into the habit of rotating the ad images after 3 days.
If you’re promoting the same service or product, I recommend you start creating multiple ad variations with different visuals (try to get to the maximum of 6 images). You and I know, that the image has the biggest effect on how an ad is perceived on Facebook. But you don’t want to create a new ad from scratch.
The solution?
Run one campaign for 3 days, pause it, and activate another Facebook ad campaign. Then pause it and re-activate the old campaign. You’ll probably never reach your highest CTR’s.
Keep on rotating until you’re not happy with your CTR anymore. Then start a new campaign.
The advantage of this strategy:
- You squeeze out the maximum return form each of your ads
The guys and gals from DU Battery do a GREAT job:
You can also set a rule so they get rotated out (regardless of performance) until one achieves statistical significance.
Depending on how many visitors you get, I don't think creating 6 different creatives are smart, I'd recommend just doing A/B tests from the beginning. (requires less sampling)
Funny to see 'before and after' pics seem to be no problem when it comes to battery life.
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