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Florida 2nd Amendment Teespring Campaign (8)


10-29-2015 07:46 PM #1 sweendog31 (Member)
Florida 2nd Amendment Teespring Campaign

I'm running a Teespring campaign supporting gun rights in Florida. All of my campaigns are designed to increase website conversions, as I haven't been seeing great results with PPE ads. Though the gun rights niche is largely oversaturated, making a personalized shirt exclusively for Floridians may resonate well. I've made three adsets all with target audiences between 92k - 170k.

Here is the design and ad thumb:
Click image for larger version. 

Name:	florida2ndad.png 
Views:	79 
Size:	675.3 KB 
ID:	8889

After using audience insights, I've learned that most of my audience will be married and conservative politically. Historically I've found these demographics to be more likely to buy shirts. I've also used audience drill to find more gun-related interests. Here are my three ads and their targeting:

Adset 1: Click image for larger version. 

Name:	Screen Shot 2015-10-29 at 12.02.05 PM.png 
Views:	66 
Size:	237.1 KB 
ID:	8890

Adset 2: Click image for larger version. 

Name:	Screen Shot 2015-10-29 at 12.13.27 PM.png 
Views:	41 
Size:	155.4 KB 
ID:	8891

Adset 3: Click image for larger version. 

Name:	Screen Shot 2015-10-29 at 12.16.48 PM.png 
Views:	35 
Size:	159.0 KB 
ID:	8892

Ad Visual: Click image for larger version. 

Name:	Screen Shot 2015-10-29 at 12.09.45 PM.png 
Views:	47 
Size:	370.7 KB 
ID:	8893

I'll continue posting when I start to see how these ads perform. The URL for the campaign is https://teespring.com/florida-pleads-the-2nd if anyone is interested. Is there any bidding strategy you guys think I should employ? Is there another type of ad you would suggest running? Should there be other interests / demographics I should be split testing? If anyone sees any red flags, or has any advice or guidance it would be greatly appreciated! Thanks in advance!


10-29-2015 09:35 PM #2 sweendog31 (Member)

So far, things aren't looking good. Zero engagements after $5 spend with no organic traffic. Click image for larger version. 

Name:	Screen Shot 2015-10-29 at 2.33.14 PM.png 
Views:	36 
Size:	188.8 KB 
ID:	8894


10-29-2015 10:13 PM #3 itshappening (Member)

Make some Trump shirts!


10-29-2015 11:16 PM #4 sweendog31 (Member)

I have, Teespring took it down


10-30-2015 01:11 AM #5 sweendog31 (Member)

So, after $10 spent, I've had zero conversions. I've decided to axe the campaign.
Click image for larger version. 

Name:	Screen Shot 2015-10-29 at 6.08.58 PM.png 
Views:	39 
Size:	188.1 KB 
ID:	8895


10-30-2015 03:42 AM #6 the_david (Member)

How many clicks did you get?
Research the top selling shirts within that niche!


10-30-2015 05:02 AM #7 sweendog31 (Member)

Who are the top 5 rappers of all time? I had 43 total, with a 6.2% CTR, at .22 CPC. Link CTR was 1.73%. None of the ads performed well. I think Europe is the place to go these days, CPC is way cheaper.


10-30-2015 06:33 AM #8 positivecarry (Member)

You can't spend the equivalent of pint of craft beer on a campaign and expect to find success.


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