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Tracking cost from pop traffic with Voluum (8)

10-27-2015 01:40 PM #1 exclusif (Member)
Tracking cost from pop traffic with Voluum

Heya,

So yea, how do I track the cost from pop if my traffic source doesn't support impression pixels? I know I can update the cost manually all the time, but would prefer not to. Any ideas?

10-31-2015 10:11 AM #2 jimmyj (Member)

What network? Popads passes the BID token and works pretty well, ZeroPark does it automagically and popcash works but you have to set Voluum to CPC to track the clicks / impressions

11-01-2015 01:15 AM #3 alexbaik (Member)

I like to know too... is there any video tutorial?

01-28-2016 01:08 AM #4 simon_89 (Member)

Quote Originally Posted by jimmyj View Post
What network? Popads passes the BID token and works pretty well, ZeroPark does it automagically and popcash works but you have to set Voluum to CPC to track the clicks / impressions
Do you notice a large cost discrepancy with using CPC cost model on Voluum for Popcash? I used the Auto cost model in Voluum and noticed a significant cost different(Learned that lesson :P).

I calculate CPC by this and put it in my Voluum campaign:

CPC=CPM/(1000*CTR)

01-28-2016 03:24 AM #5 sonicglm (Member)

I don't even track costs in Voluum for most of my campaigns (unless then source passes cost). I match timezones and compare revenue in Voluum to spend in my traffic sources. Paired with some quick mental math, it gets the job done. I used to update the costs every day, the every few days, then once a week, then I realized for me it was just a waste of time.

01-29-2016 07:53 PM #6 simon_89 (Member)

Quote Originally Posted by sonicglm View Post
I don't even track costs in Voluum for most of my campaigns (unless then source passes cost). I match timezones and compare revenue in Voluum to spend in my traffic sources. Paired with some quick mental math, it gets the job done. I used to update the costs every day, the every few days, then once a week, then I realized for me it was just a waste of time.
Could you tell me your process behind this? If you try to compare revenue(Voluum) and spend(traffic source), then how are you blacklisting placements. You could possibly cut the placements early whether it passes over the budget constraint you set or keep it running longer than it has to because the costs isn't high.

This is Popcash I'm talking about, here's my setup:





The CPC calculation is from the equation I have above in my forum post. The CTR I use is because I see it range around 49-52% so I use the CTR in that ballpark. You can see from today's stats that the costs in Voluum is very different than from the costs in Popcash. Almost a $30 dollar difference in costs. I didn't factor that Popcash updates their stats every hour, but I know I don't spend $12-15+ per hour. Are there different strategies to calculate cost. I'm currently bidding at 0.0027.

01-31-2016 04:00 AM #7 sonicglm (Member)

Quote Originally Posted by simon_89 View Post
Could you tell me your process behind this? If you try to compare revenue(Voluum) and spend(traffic source), then how are you blacklisting placements. You could possibly cut the placements early whether it passes over the budget constraint you set or keep it running longer than it has to because the costs isn't high.

This is Popcash I'm talking about, here's my setup:





The CPC calculation is from the equation I have above in my forum post. The CTR I use is because I see it range around 49-52% so I use the CTR in that ballpark. You can see from today's stats that the costs in Voluum is very different than from the costs in Popcash. Almost a $30 dollar difference in costs. I didn't factor that Popcash updates their stats every hour, but I know I don't spend $12-15+ per hour. Are there different strategies to calculate cost. I'm currently bidding at 0.0027.
So you know the CPM you're paying. If your CPM is $1.70 then when you eyeball your stats you can use mental math to get an idea of your cost. Look at your stats broken down by placements - a placement has 5,146 visits at $1.70 CPM? That's around $8.50. No conversions on that $2 payout offer? I would cut it. Keep it simple, cut placements as you normally do. I just found that updating costs all the time was tedious and when I'm running a ton of campaigns I dreaded updating costs.

01-31-2016 04:26 AM #8 simon_89 (Member)

Quote Originally Posted by sonicglm View Post
So you know the CPM you're paying. If your CPM is $1.70 then when you eyeball your stats you can use mental math to get an idea of your cost. Look at your stats broken down by placements - a placement has 5,146 visits at $1.70 CPM? That's around $8.50. No conversions on that $2 payout offer? I would cut it. Keep it simple, cut placements as you normally do. I just found that updating costs all the time was tedious and when I'm running a ton of campaigns I dreaded updating costs.
Ok, so you're tracking costs mainly by factoring the placement costs.

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