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Instagram Ads - Here's A List Of The Top 25 Countries In Terms Of Volume/Price (18)

10-26-2015 09:13 AM #1 timtetra ()
Instagram Ads - Here's A List Of The Top 25 Countries In Terms Of Volume/Price

As many of you know, Instagram support has been enabled for the majority of ad accounts and I'm sure everyone is trying to milk this new traffic source for all it's worth while you still can.

So in the spirit of helping those of you who are interested in this new traffic source: Here is a dump of one of our internal tools our company uses that breaks down the top 25 countries in terms of population, current price (in CPM's), and historical price (so you can see which countries are cheap to advertise in right now, how much volume you can expect on IG in each country, etc).

The historical price range I used for these screenshots is 3 days. That means that the current price is the live unadulterated price in FB's actual system right now, and the historical price is the price it was at 3 days ago. You can see that since the source is so new, the pricing is highly erratic and all over the place -- in other words... many times the whole auction system can't get an accurate CPM because the basic requirements for a successful auction aren't being met. This is a great opportunity for anyone trying to take advantage of the platform right now.

Here is the list in descending order by population for Android phones worldwide:



You can download the CSV of this here:

https://www.dropbox.com/s/khp2f596w7...droid.csv?dl=0

And here is the same list in descending by population for iOS devices worldwide



You can download the CSV of this here:

https://www.dropbox.com/s/avzkx5lm3k...G-iOS.csv?dl=0

If this type of information is useful to you, let me know! We are actually thinking about potentially letting some STM members try out our tool if people find it useful, but we still have to set a date for the beta test if there's sufficient interest

10-26-2015 09:56 AM #2 kokofai ()

Tim is dropping bomb again!

10-26-2015 09:58 AM #3 thuglife (Member)

You're a champ.

10-28-2015 05:22 PM #4 romubrug (AMC Alumnus)

Thanks a lot.
Insame data!

10-28-2015 08:45 PM #5 mind_set (Member)

Thanks man!

10-29-2015 12:59 AM #6 tqpt (AMC Alumnus)

Thanks amigo - Can't say no to free data!

10-29-2015 10:44 AM #7 Wouter - Traffic Company ()

Nice! Sharing is caring

10-29-2015 02:02 PM #8 zeno (Administrator)

On a related note, FB just updated their Instagram ads API to allow offsite conversions as an objective to optimise for, which is exactly what affiliate marketers generally want.

10-29-2015 05:16 PM #9 cmdeal (Veteran Member)

There are some interesting new ad formats like Action based ads and Marquee ads which is limited to one advertiser per day and can drive some massive impressions. Minimum spend restrictions have also been removed so it is easier to test out now for smaller budgets.

10-30-2015 08:41 AM #10 tomsko (Member)

So is FB the only place I can get into Instagram from?

10-30-2015 08:59 AM #11 mminsk (Member)

Quote Originally Posted by tomsko View Post
So is FB the only place I can get into Instagram from?
There's an Instagram Ads API you can use.

12-14-2015 01:43 PM #12 icemusike (Member)

Nice Share. i was thinking this days to try out instagram ads, and this will come in handy! Thanks

12-14-2015 03:17 PM #13 cbrughmans (Member)

During one of the panels at AWA BKK one of the speakers said that advertising on instagram is great for sharing, getting likes and user engagement but that it doesn't work for CPI/CPL/CPA campaigns. Great engagement, no conversions.

Anyone here share that experience or have some data to back this up or contradict this?

12-14-2015 10:12 PM #14 mrrocky314 (Member)

I have seen Instagram working really good for app installs and Fashion merchandise selling

12-15-2015 01:29 AM #15 thuglife (Member)

Quote Originally Posted by cbrughmans View Post
During one of the panels at AWA BKK one of the speakers said that advertising on instagram is great for sharing, getting likes and user engagement but that it doesn't work for CPI/CPL/CPA campaigns. Great engagement, no conversions.

Anyone here share that experience or have some data to back this up or contradict this?
Who said that?

12-18-2015 02:14 AM #16 timtetra ()

Quote Originally Posted by thuglife View Post
Who said that?
It definitely works for direct marketing. Nowhere near as high quality as FB traffic (maybe half the quality), but it's like 1/5th the cost -- making it the superior value until market maturity kicks in. I said as much in one of the panels I moderated/participated in. The more your market/product resembles something someone would go on instagram for (images, food, etc) the higher the quality.

12-18-2015 07:17 AM #17 thuglife (Member)

Quote Originally Posted by timtetra View Post
It definitely works for direct marketing. Nowhere near as high quality as FB traffic (maybe half the quality), but it's like 1/5th the cost -- making it the superior value until market maturity kicks in. I said as much in one of the panels I moderated/participated in. The more your market/product resembles something someone would go on instagram for (images, food, etc) the higher the quality.
Interesting.

I feel like it can work for whatever that's working on mobile (SOI's, Pin Submits, App Installs) and also as a retargeting platform in addition to RHS.

I will test it out regardless, a friend copied the same ad that's doing 100% ROI on FB and it does nothing on Instagram.

12-18-2015 07:26 AM #18 stacker101 (Member)

Interesting.

I have seen some great app install campaigns in AU, so there's definately potential.

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