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How do you utilizing ZeroPark placements? (6)

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I'm pondering right now in terms of what I should do with my placements...

I have written a Follow Along here discussing my campaigns specifically targeting these factors:

Geo: Australia
Vertical: Sweepstakes
Traffic Source: ZeroPark

A lot of people claim that ZeroPark isn't working for them and that they've had more success with other traffic sources. Call me stubborn, but I think ZeroPark has potential too and I think it's just a matter of being persistent in order to make it profitable. Recently, I was reading around for advice on running campaigns in general and got ideas from Malan Darras and Finch Sells Premium Post(2015).

Summing all the things I learned from them. I started creating another RON campaign testing ten landers at once, but this time I will let my campaign run for a week with touching anything but switching out LP's that don't make the cut.





1) I let the ten landers run for 24 hrs, after that I made a decision to cut those that didn't show any promise.
2) Took the "current-best" lander and ran it against the landers that seemed to have little to significant promise.
3) Currently I'm in the last part of the testing phase where I see which lander is ultimately on the top. In the meantime, I have also gathered other landing pages to test against the best lander.

I have ran this campaign starting 10-21-15 and will end on 10-28-15. I ran this campaign a whole week so I could blacklist placements that didn't at least meet my minimum ROI(at least 30% ROI) requirements and most importantly in my opinion to find which time of day has the best conversions. I understand it varies every week/season/year..... but getting a general gist of which hour is profitable would help me reduce costs and running the campaign more smoothly with more confidence(statistical significance?) in the campaign.

Questions:

1) I have 105 pages worth of placements right now. How would you approach utilizing the placements?

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Hi Simon!

Great start and follow through on split testing. From our end I would suggest to try and be at BP 1 or higher (higher meaning, since we are an exchange, our bid positions do not take into consideration the bids outside of our network that could be more competitive than what our interface is showing). Now, it's not just about getting access to more traffic but also getting the traffic that our system deems to be higher quality. Traffic costs differ due to both quality and targeting competitiveness. Another suggesting I have in order for you to be at an advantageous BP and Bid but only on targets you have statistics on for performance and quality is to split campaigns into 2. One prospective campaign just to search for new (and good performing) targets and a second campaign just to focus and bid higher on the high performing targets you've identified. As you find new targets in the prospective campaign, add them into your second campaign and block them in the prospective campaign. This way you can focus your time and budget on both already performing targets and searching for new ones (and blocking out targets so you aren't competing against yourself).

Regards,
Toni

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Simon,

I too am running on Zeropark. My campaign has been running for 7 days and currently at -52% ROI (up from -78%). I've tested a few landing pages and offers from different networks but still need to test more.

Like Toni mentioned, I setup a separate campaign for my good targets so I can better optimize those and started cutting placements in the original campaign in an effort to uncover more profitable targets. Looking back, I paused the 'good targets' campaign because it was at break-even for 3 days. What I realized was, I needed to focus much more aggressively on improving my CTR or the CR to make this campaign profitable unless you have a good group of targets that have converted multiple times. I have a group of targets that convert profitably but when I added the lesser volume targets (1-3 conversions) to the good campaign, it essentially turned to break-even. So I paused the good targets campaign and am focusing on bringing my EPV up through either a higher CTR or CR.

Once I achieve that and identify a larger group of multi conversion targets I plan to rebuild the good targets campaign, I think it'll be possible to hit 30-40%+ ROI.

Another thing I've learned... my offer pay out is super low, it's only .40, and initially I was testing bid prices around $2.5/CPM but once I changed that I noticed a difference, even for such a low payout offer.

If you're interested, I'd be up for collaborating with you through Skype, share ideas, etc. PM me if so.

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You need to break down your campaign into something that is manageable. Running RON is like throwing sh*t at the wall and hoping something sticks. Drilldown your data, compare the iOS, compare mobile carriers. I bet your have something positive there or even close to. Check the volume out, if the volume of that carrier or iOS is say 30 to 40% of your total volume, well you might jst have a winning campaign. So then create a new champaign only targeting that carrier. Try to get that into profits.
Now move onto another carrier/iOS....
For example: You will find that in some geo/traffic sources you cannot make iOS work, not matter what lander you throw or offer. If this is the case with your campaign right now your basically digging urself in a deeper hole by running iOS on ur RON campaign.

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Thanks for tips Toni!

Let me get this right....

Campaign A: The campaign I'm currently running now, I should still keep it running pausing all the bad placements, right? This will still stay a RON campaign? Is this part of the criteria for Campaign A:

Criteria for Campaign A:

* Should I keep the good placements(with several conversions) still running or pause them as well?
* Should I also keep the placements running that have 1-3 conversions?(I think the answer to this is yes.. I should still keep running those placements.)
* Keep Testing Similiar or Exact Offers with different affiliate networks, once I find the best offer then I will turn that offer to campaign B.
* Keep Switching out LP's to find winning LPs and switch those winners to Campaign B.

So the purpose of changing bid prices in Campaign A is supposed to get better quality traffic and better placements. However, wouldn't the valuable/awesome placements vary based on the hour of day. Ex. Bidding at .02(Assuming I'm at BP 1) at 5AM vs 9PM is very different. I don't know if I should keep a campaign running that long just to keep the bid position to 1.

Campaign B: This campaign will be strictly running profitable placements that has had several conversions. Will this campaign be a target campaign? The criteria for this campaign is as follows:

Criteria for Campaign B:

* Run (1) winning lander along with winning offer on this campaign with the good placements with a bid position of 1?
* The thing about this type of campaign is that if I only run with profitable placements. I face the problem of lander blindness and I frequently have to come up with ideas to optimize the LP. So this is the campaign where I have to "milk" it as much as possible.
* With the profitable placements, should I try to up the bid for every placement to be BP 1?


Looking forward to working with you Max Payne! I've sent you a PM.

Thanks for providing that idea to me webdev in terms of looking at variables that convert with the standpoint of the amount of volume.

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Hi Simon,
How clean you want your split testing to be as well as the amount of variables and campaigns you want to account for will be up to you. As long as you keep your ROI in mind and remember to look at targets at both an individual and group level. The general idea of creating 2 campaigns, 1 for prospecting (ron) and 1 for good targets (target), is that you can use a high average bid in prospective to get a reach on targets you wouldn't normally have access too since high priced targets will be evened out by low priced targets and thus equating your average/campaign bid. Since you want to make sure the majority of your budget in the prospecting campaign is put towards finding HIGH quality targets, you want to pause out the good placements and bid at them separately in your second good targets campaign. In your good targets campaign (target campaign) you will be able to determine which individual bids bring you the best ROI per target. You can minimize the cost while still making sure you are at or above BP 1 on each good target. It's never a good idea to rely on certain targets for success, as any affiliate marketer knows, sub id's, publisher id's, and traffic sources come and go easily and for a variety of reasons. This is why prospecting and testing new traffic is just as important as managing the good targets you've already found. You seem to have a good handle on analytics and split testing so just keep in mind that higher priced traffic on zeropark equates to what our system deems as higher quality traffic. With proper tracking, the other elements should be easy for you to master.

Best,
Toni

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