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My First FB Gaming Desktop ad..No success (8)

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Ok, so this is my very first desktop game "Skyforge"

My target audience is: MEN/18-35/DESKTOP

In total I am planning to run 3 campaigns to test the offer.

Using "create 21 new angles for any offer" guide, I chose these 3 angles to use as my 3 campaigns:

I will only go though the first campaign for now, as this is the only one I have run so far and need feedback on this one. Hopefully the feedback will help me succeed in the next campaign/angle.

1."Evil is Lurking in London" - geographical angle, here I will focus on targeting specific cities trying to relate to the audience in this way.

For this angle, I created ad sets and adverts targeting London specifically, as well as landing pages.

My landing pages for this first campaign/angle are as follows:

http://skyforge.downloadfreegameshq.com
http://skyforge02.downloadfreegameshq.com
http://skyforge03.downloadfreegameshq.com
http://skyforge04.downloadfreegameshq.com

(please be brutal when reviewing my landing pages)

So i structured my landing page like this:

Campaign--->ad set (4, ad set for each landing page)--->ads (3 ads for each LP, each with each ad has different headline variation)

My 4 ads are as follows:
(I cropped apocalyptic images of London with Images of Skyforge pc game)






I ran the campaign for a day with zero conversions, here is the results:



I spent $15 with no conversion.
Out of the 13 clicks only 4 people clicked to my affiliate link on my LP.

I feel a bit lost as I put so much time and effort into this campaign, any input on where I went wrong will be massively appreciated.

For my next campaign I plan to Target a wider audience with adverts and LP's directed at talking about specific characters you can play as in the game.

Any input would be appreciated

Franky88

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I am sorry to break the news but your landers suck. They are ugly and, IMO, games are one of the only verticals where ugly doesn't sell.

Here are some landers that don't suck:

http://good-gamess.com/adwiseagency/...knight-lp-dk4/
http://landings.dot-news.ru/draken/
http://xgameland.ru/code/landing.php?id=272

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What is the best software to use to make landers? Is muse sufficient?

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Also I appreciate you honesty, lol.

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Franky88, I also advise you to work on your ads, your CTR needs to be higher to get cheaper clicks. 15 clicks is not enough data to measure your campaign's success. CTR above 5% on desktop newsfeed is considered to be OK. Try to aim above 5% tho! Keep testing, your images are pretty dark, try to use images that stand out, add neon colors, borders, etc...

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Great info
Thanks guys

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Muse is OK if you have no idea how HTML/CSS work. There's a Google Web Designer, if you want something similar for free.

I just use a text editor to edit the code.

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Maybe just me but it is offputting seeing the affiliate link on the buttons. Can you not link those buttons to something like http://skyforge.downloadfreegameshq.com/signup1 and then have that redirect to the affiliate link?

Most desktop gamers are pretty computer savvy...

Also your targetting
My target audience is: MEN/18-35/DESKTOP

Don't you target people who play games similar to Skyforge?

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