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Process for starting dating campaigns on Facebook? (21)

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Hey stackers..

I am currently getting ready to go about running dating campaigns on Facebook. I seems a bit daunting but I think that I can really make it work. I want to learn a lot, and actually get better at running campaigns. In addition, I want to know where to start, because I know there are a lot of people here that already have delved this direction.

Any insight on what steps you take when you start a new dating campaign would be greatly appreciated.

No detail is too nitpicky. Everything from tracking, to how to make the landing pages, to direct linking (too crazy maybe?). I know Facebook hates approving dating ads. Some tips on how you guys get this approved would help too.

Thanks a lot doods.

-Matt P

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I don't think FB hates approving them.. I think they love looking the other way and denying all of them so they can catch up on Angry Birds.

1. Pick something tried and true. Lead gen would be your best bet as most of them have open caps and can take as much as you can send. I wouldn't pick app installs right now.

2. Depending on your budget/day you want to make sure you are making the right amount of ads to what you can spend in order to get statistical data. If you were doing $20 a day in spending - don't spread it out on 300 ads. That might take a while to get good info and feedback. If your budget is $20/day, only test like 40-50 ads max. The higher your budget the more you can test. It's just something you get a feel for.

3. Pick good images. The Bacon Unicorn Quasar guy has a good image pack here with pics of girls in it. There's also Durpe's floating around out there. But your best bet is to just scour the internet and find some gems of your own, resize them, and start making your own folder. This way all the images are fresh to the viewers and it's not the same damn chick pointing at a cell phone that hasn't aged in 4 years.

4. You can definitely direct link. And that's where I'd start. You can rotate in a lander if you start seeing conversions to presell your suckers and juice up the ROI.

5. Your headlines (and test a few like 4-5 to start) need to be brief and to the point.
Refer here -----> Secret link that goes to some green guy's blog <----- A few words can always make the difference.

6. Don't be clever in your ads. This is direct marketing. You don't have to be witty and fancy. This isn't Don Draper's business.

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as always still the best thing to come out of SC....good stuff....

and you get a amen on the short sweet and direct.....seems to work the best.....both for ctr and for cvr....

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Second best thing.. You forget Stephen Colbert

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The hotter the picture, the higher the click through. The hotter the picture, the less likely to get approved.

I jumped on on FB Dating a couple of days ago. What I've been doing is submitting images in bunches of 10. I vary the pictures in each bunch on the "safe" scale. Because the approval process is so random, there are times when only the ugly chicks get approved, and others when only the smoking hot ones get approved.

If images don't get clicks after 1,000 impressions, I shut them down. And I keep submitting until I have at least 3 images with 0.100+ CTR. Then I'll play with headlines.

WARNING: I have positive ROI ads, but still overall negative ROI. I'm just sharing how I jumped in.

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Some great advice but I'm not really sure if right now is a great time to get started with dating on FB.

I haven't run any dating ads on my new account yet but I'm pretty sure my last account got canned for running dating.

But if you are really determined to try out dating on FB:

1) Keep the images PG (They really hate boobs and shoulders)

2) Watch out for geo-redirects for your offer

3) Check your offer sites mywot rating before running it direct linked or else use an LP

4) Don't pay attention to the ridiculous suggested bids

Good luck brah

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While we're all here . . . :-)

What's considered an acceptable EPC for a FB dating campaign? I'm getting as high as $0.25. Can that work?

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Hmmm EPC really depends on the Geo.

I've made an $0.07 EPC work before but I was getting $0.01 clicks internationally.

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I actually think I'll be targeting women not men. Therefore, pictures of dudes are in my future. Kinda gay, but you do what you gotta do.

Thanks for all the solid help so far though guys. Keep it coming!

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Process for dating on FB goes like this:

Step 1.) Create account
Step 2.) Submit ads
Step 3.) Re-submit ads after they all get disapproved
Step 4.) Get account banned for running the 3 ads that slipped through and got approved
Step 5.) Go buy FB advertising account and repeat again until you receive C&D order from FB

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Sticking with dating ads targeted to women will keep you in a bit safer of a bubble, but i never found many problems relating to dating and account banning anyways..

My recent experience with dating:
- Uploaded over 5000 ads total (roughly) in 2 weeks
- Had 1000 of them approved
- Resubmitted a ton even though they kept getting disapproved
- None ever snuck through (for dating its harder then 'random niches')
- No threats/emails of account banning

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Hi Groomez and all super powers,

I'd like to have more information with regards to this point. My new account have a spending limit of $50 bucks and I have trouble testing even 20 ads. 20% of my ads will get all the clicks and the rest will never get anything. How much do you test? When do you consider your ads low CTR and drop them? 1000 impressions? 10k impressions?

After spending $30/$50, all my ads seem to be drip-fed traffic every 2 hours. Is that normal? Is that the way Fb restricts traffic so that I will get impressions throughout the day? That's how I felt I was dealt traffic. It happens even if I increase my bid a ton. My budget always seem to magically hit the $50 mark at 12am

Is there any way at all for me to tell Facebook, let the traffic rush in NOW! ?

Cheers
Ryan

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With a limit of $50 you're not going to be able to test huge batches of ads, just a handful. Facebook's algorithm is very screwy. After about 10k impressions, that should give you an idea of their CTR. But FB doesn't allot impressions to all ads. If you find you have a good CTR ad, just duplicate it.

The only way to really game FB is to not overthink it. Just keep cranking out ads. Their platform isn't 100% stable so no amount of advice is going to be 100% solid. Trust me there's no magic to FB, just persistence.

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Hey ryankan1 I've seen the same thing your talking about.. Sometimes my budget seems to be spread out throughout the day and then sometimes I get so much impressions that my whole budget for that day disappears in less than 30 mins and I'm not sure why either.. can anyone chime in on this?

oh and by the way for 20 ads I usually do $60 to get data and yes only a few of them will get impressions cause fb gives more impression to the better performing ad and when starting out I go with whatever fb suggest me to pay per click just so I can get better ad placement and my data faster and see which image is the best CTR ( after $60 depleted I will usually look for an image that is at least .15% ctr, or better yet one that is .20% ctr depending on what your promoting.) Then I take that same image and duplicate it 4 to 5 times under a diff campaign and let it run at half the low suggested bid price to see if I can get an ad to stick with a Good CTR and at the same time pay a lower cpc.

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Yea I ahve the same feeling too...

However, I find that so far all my ads who are great @ 10k impression usually lose most of their CTR going forward. Is there any step that I missed when an ad has OK CTR >0.1 @ 10k impression? All I did was let it run again. :P

I think I'll try this!

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Sheesh fb is taking freaken forever to spend my $100 budget it's pissing me off! It's almost 10pm MN time and I need fb to use it all up before I go to sleep cause I need to pause before I sleep.

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I have the same problem too. I think it's the same with all our low budget account? Someone with more experience can chime in perhaps?

If I let my camp run all day long, the next day my P202 graph will look like a saw, couple clicks every 3 hours.

Those quiet times are when I paused my campaigns.

My observation is that in order to increase the amplitude of the graph, you have to raise daily limit, but they wont freaking raise mine yet :S

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Hey Vue,

Finally found a workaround to get FB to spend my money. Use a high campaign limit and schedule it to end whenever you want the limit to be spent.

I did it and FB finally spent my money before the day is over. Now to wait for my next $50 ... *sigh*

What increments does FB give each time anyway? If I get increased to $100 and have to wait another 2 weeks for another increment it would really suck...

Ryan

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50>250>350>500>750>1000 with about 3-5 days of you hitting your daily spend...at each level....some times it happens faster sometimes slower....

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Oh... I like this little trick... FB varies with giving me a solid amount of impressions no matter what I bid...

I'm just wondering - if I set the campaign schedule to finish at a certain date, and FB serves up all the impressions, does it automatically kill the campaign off or can you keep rescheduling it?

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You can keep reschedule it

It will end up with the status completed and you cant activate it anymore until you go in and change the campaign date, then you're golden again!

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